What is a quick way of improving bounce rate and site stickiness? Simply underline your links in your web content.
In the past I liked the clean look of not underlining but merely changing the color of links. Well, that’s not enough. I found that underlining links, at a minimum, improves bounce rate by 1%. That doesn’t sound like much, but when it comes to losing visitors, it all adds up.
Why the improvement? That’s easy. It’s simple usability. If people can’t easily see to go somewhere on your site, they won’t. Does your site have underlinks?