Sometimes completely starting over with a website can be worth it. When a redesign increases Google search traffic over 1,000%, page views by 130%, and increases new visitors by 50% in the just the first month with no new campaigning, it is a big win. This happened for Schoeman Enterprises, a Tampa area bathroom and kitchen remodeling company.
The new site was deployed in WordPress with a responsive theme for mobile browsers. Though the site looks completely changed, the majority of the content is the same. Most of the pictures and text content already existed on the current site, but it wasn’t organized and visitors couldn’t easily navigate the content. This change had an almost immediate impact on sales efforts. Visitors really liked being able to easily browse their beautiful photo gallery of finished work and it made it easier for visitors to choose to pick up the phone or fill out a form.