Today, I’m going to talk about combining two of my favorite topics, SEO and conversion optimization, to drive more online sales. We all know that simply building a website isn’t enough. You have to drive traffic to your site and ranking well in search engines is a big part of…
Your business is awesome. It’s growing and thriving. Your customers love you, but you have those pesky competitors out there nipping at you constantly. They are stealing your ideas. They are learning from you. They suck and here are the sneaky reasons why. Competitors Don’t Play Fair They Steal Your…
You have heard the term influencer marketing, but what does it mean? It is a simple idea, where you get one person (or group) to change the directionality of your brand with their influence on their audience. You can accomplish this by reaching out and helping them with their specific…
With more than a billion sites on the web (that is “billion” with a “b”), it is be a given that every business is online these days. Or is it? The truth is, only around 54% of businesses in America have websites. But, building a website doesn’t have to be difficult process. What makes…
The primary goal of almost every business is to get customers to buy something. It doesn’t matter if that business is the little dress shop on the corner or the online giant Amazon. There are of course many factors that go into whether a business will succeed or not, but…
Let me Google “Digital Marketing” for you. Since the dawn of the personal computer marketing has changed dramatically. What was once the industry of Mad Men has become the playground of the David Lightman’s of the world. Digital Marketing and MarTech (Marketing Technology) are a complex web of things. And they…
