In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

Get to Know Your Customer to Increase E-Commerce Sales Conversion Rate

The secret to having a successful e-commerce business is all in the numbers. I know, I've been helping businesses like Outback and online retailers figure out their e-commerce cart funnels for over 20 years. The number of sales, conversion rates, the average order value, the number of returning buyers, the…

John Paul MainsDecember 7, 2021

SEO

How to Estimate SEO Potential for Your Local Store

When you are about to start a franchise, you know above all that location is extremely important. You want a location that drives the most foot traffic in your doors. Did you know location is also extremely important for the amount of organic traffic you can expect from Google? If…

John Paul MainsNovember 22, 2021

blog content marketing

5 (now six) Characteristics of Top Influencers [updated 2021]

You know that feeling you get when you pick up the phone to call your cable or phone company? You’d almost prefer to go to the dentist I bet! It's easy to get frustrated with those automated systems, especially the “voice recognition” ones that I find myself pressing lots of…

John Paul MainsNovember 9, 2021

marketing SEO Web Strategy

What is Google Experience Optimization?

As a marketer, trying to figure out how to rank on Google is a frustrating experience. They constantly change their algorithms and add new products they say we MUST use, then let them die a slow painful death. Remember Google+? I was on a marketing team at Google for a…

John Paul MainsSeptember 2, 2021

SEO web analytics

The Big List of SEO Tools

There is a 93% chance that your first online interaction with your consumers will be through a search engine. What does this mean? Well, for starters, you should do all in your power to make sure that your website ranks at the top of the search engine results, and that…

IanAugust 16, 2021

content marketing conversion-optimization

How to Use The Grunt Test to Increase Conversions

You've got a snazzy website with all the bells and whistles money can buy. It's pretty to look at and a nice conversation starter at networking events, but it can't do the one thing you really, really want it to do. SELL. And it's driving you nuts why it won't.…

IanAugust 11, 2021

conversion-optimization

Head 2 Head: McDonald’s vs Burger King’s Websites

Have you ever wanted insights into what the big-budget marketing teams do to get more customers? We do! So we have tasked our digital laboratory this month to take a look at who does a better job, McDonald's or Burger King. In this head to head, we are going to…

John Paul MainsMarch 17, 2021

Product Development

Launching and Marketing a SaaS Product for Marketing Teams

Have you ever really believed in something yet found that faith really challenged over and over? No, I'm not talking about politicians or some sports star. I'm talking about a product you put your heart into creating. You just know its going to revolutionize an industry if only you could…

John Paul MainsOctober 8, 2020

advertising conversion-optimization

Use Ad Nurturing to Drive More Conversions with Your Ad Budget

Are conversions on your mind? You’re not the only one. According to HubSpot, only around 22% of businesses are satisfied with their conversion rates. For all the effort a business puts into attracting new audiences to their websites, it seems that the results don’t really live up to expectations. And…

John Paul MainsAugust 29, 2020

growth hacking

Increase Positive Reviews on Google My Business [3 Strategies for 2020]

Ever heard of Google My Business? I hope so and I hope you are using it, especially if you have a physical store location. Why? Because it is one of the latest essential elements to outranking your competition on Google. Good job if you are using GMB because it means…

John Paul MainsFebruary 26, 2020

conversion-optimization Landing Page Optimization

10 Strategies to Begin Converting Visitors into Customers

You have found the article you are looking for. So you are interested in conversion optimization and want to find out what it is and how it can help your business? Conversion optimization is the practice of improving the performance of your website and forms so that you can turn…

John Paul MainsOctober 21, 2019

SEO

Generating More Business Reviews on Google, Yelp and Facebook

Business reviews are critical to your storefront success in ranking well on search engines. The more reviews you have and the more positive they are, the better you will rank. This is a key factor for ranking high when someone is searching for a type of store (retail, restaurant, car…

optimizationJuly 3, 2019

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In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

Get to Know Your Customer to Increase E-Commerce Sales Conversion Rate

How to Estimate SEO Potential for Your Local Store

5 (now six) Characteristics of Top Influencers [updated 2021]

What is Google Experience Optimization?

The Big List of SEO Tools

How to Use The Grunt Test to Increase Conversions

Head 2 Head: McDonald’s vs Burger King’s Websites

Launching and Marketing a SaaS Product for Marketing Teams

Use Ad Nurturing to Drive More Conversions with Your Ad Budget

Increase Positive Reviews on Google My Business [3 Strategies for 2020]

10 Strategies to Begin Converting Visitors into Customers

Generating More Business Reviews on Google, Yelp and Facebook

Solutions

Case Studies

Recent Blog Posts

In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

Solutions

Case Studies

Recent Blog Posts

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