Skip to main content

In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

Creating a Landing Page Header that Converts Visitors into Customers Webpage Header Engagement Optimizationuser behaviorvisitor engagementWeb Strategy

Creating a Landing Page Header that Converts Visitors into Customers

Of course, we are not talking about improving headers in Soccer, but your landing page header that a visitor sees when they first enter your site. We've talked extensively about how important the Grunt Test is here at Click Laboratory and on our social channels for improving the odds of…
John Paul Mains
December 1, 2023
SEO Conversions and the 4 Steps to Convert Google Visitors Into Customers Landing Page OptimizationSEOseo audit

SEO Conversions and the 4 Steps to Convert Google Visitors Into Customers

Today, I’m going to talk about combining two of my favorite topics, SEO and conversion optimization, to drive more online sales. We all know that simply building a website isn’t enough. You have to drive traffic to your site and ranking well in search engines is a big part of…
John Paul Mains
October 31, 2023
Decoding Engagement Rate for Websites: Why It’s More Important Than You Think Engagement Rate Optimization

Decoding Engagement Rate for Websites: Why It’s More Important Than You Think

Engagement Rate (ER) is a term frequently tossed around in digital marketing circles because of GA4. While most are familiar with common metrics like page views, click-through rates, and bounce rates, understanding the engagement rate's significance can be the key to unlocking the true potential of your website. Let’s dive…
John Paul Mains
September 22, 2023
Get to Know Your Customer to Increase E-Commerce Sales Conversion Rate Ecommerce Shopping CROConversion Rate Optimization

Get to Know Your Customer to Increase E-Commerce Sales Conversion Rate

The secret to having a successful e-commerce business is all in the numbers. I know, I've been helping businesses like Outback and online retailers figure out their e-commerce cart funnels for over 20 years. The number of sales, conversion rates, the average order value, the number of returning buyers, the…
John Paul Mains
December 7, 2021
  • Get started

    Name(Required)
    This field is for validation purposes and should be left unchanged.

  • download-now
    Step by Step SEO Conversion Checklist

    • This field is for validation purposes and should be left unchanged.

    Easy to Print for Daily Use