In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

Head 2 Head: McDonald’s vs Burger King’s Websites

Have you ever wanted insights into what the big-budget marketing teams do to get more customers? We do! So we have tasked our digital laboratory this month to take a look at who does a better job, McDonald's or Burger King. In this head to head, we are going to…

John Paul MainsMarch 17, 2021

Product Development

Launching and Marketing a SaaS Product for Marketing Teams

Have you ever really believed in something yet found that faith really challenged over and over? No, I'm not talking about politicians or some sports star. I'm talking about a product you put your heart into creating. You just know its going to revolutionize an industry if only you could…

John Paul MainsOctober 8, 2020

advertising conversion-optimization

Use Ad Nurturing to Drive More Conversions with Your Ad Budget

Are conversions on your mind? You’re not the only one. According to HubSpot, only around 22% of businesses are satisfied with their conversion rates. For all the effort a business puts into attracting new audiences to their websites, it seems that the results don’t really live up to expectations. And…

John Paul MainsAugust 29, 2020

growth hacking

Increase Positive Reviews on Google My Business [3 Strategies for 2020]

Ever heard of Google My Business? I hope so and I hope you are using it, especially if you have a physical store location. Why? Because it is one of the latest essential elements to outranking your competition on Google. Good job if you are using GMB because it means…

John Paul MainsFebruary 26, 2020

conversion-optimization Landing Page Optimization

10 Strategies to Begin Converting Visitors into Customers

You have found the article you are looking for. So you are interested in conversion optimization and want to find out what it is and how it can help your business? Conversion optimization is the practice of improving the performance of your website and forms so that you can turn…

John Paul MainsOctober 21, 2019

SEO

Generating More Business Reviews on Google, Yelp and Facebook

Business reviews are critical to your storefront success in ranking well on search engines. The more reviews you have and the more positive they are, the better you will rank. This is a key factor for ranking high when someone is searching for a type of store (retail, restaurant, car…

optimizationJuly 3, 2019

Landing Page Optimization marketing

The Grunt Test – Can Your Website Pass It?

Do you remember those Geico commercials about "So Easy a Caveman Could Do It?" They became pretty popular and had many different versions that went for quite a long time. But why were they so popular? I can't believe they are over 15 years old now. Sigh. What Is The…

John Paul MainsJune 25, 2019

ecommerce

Create the Best Images for Ecommerce Store [great for SEO speed]

You want your product images to look great on your e-commerce store. Google wants your site to be fast and your images to be massively compressed to give you a good score on speed. But the problem is that highly compressed JPG have a lot of noise and PNG just…

John Paul MainsJanuary 29, 2019

Landing Page Optimization SEO seo audit

4 Steps to Convert Google SEO Visitors Into Customers

Today, I’m going to talk about combining two of my favorite topics, SEO and conversion optimization, to drive more online sales. We all know that simply building a website isn’t enough. You have to drive traffic to your site and ranking well in search engines is a big part of…

John Paul MainsJanuary 13, 2019

marketing

8 Reasons Why Your Competitors Absolutely Suck

Your business is awesome. It's growing and thriving. Your customers love you, but you have those pesky competitors out there nipping at you constantly. They are stealing your ideas. They are learning from you. They suck and here are the sneaky reasons why. Competitors Don't Play Fair They Steal Your…

John Paul MainsJuly 6, 2018

Landing Page Optimization SEO

Google RankBrain and Why It Is Important for SEO

So if you haven't ever heard of Google RankBrain, I don't blame you, not a lot of people have. But if you are going to rank higher in Google search results, you MUST know how it works or your rankings will suffer. Why does it matter? Because about 30% of…

John Paul MainsMay 11, 2018

SEO

The Importance of Great Content

So, I am not a fan of Google. I wouldn't call it a love/hate relationship, but more of just an overall frustration with how Google has evolved over the years. For the vast majority of customers that I work with on SEO, they've had to rethink what it is they are…

John Paul MainsDecember 13, 2017

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In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

Head 2 Head: McDonald’s vs Burger King’s Websites

Launching and Marketing a SaaS Product for Marketing Teams

Use Ad Nurturing to Drive More Conversions with Your Ad Budget

Increase Positive Reviews on Google My Business [3 Strategies for 2020]

10 Strategies to Begin Converting Visitors into Customers

Generating More Business Reviews on Google, Yelp and Facebook

The Grunt Test – Can Your Website Pass It?

Create the Best Images for Ecommerce Store [great for SEO speed]

4 Steps to Convert Google SEO Visitors Into Customers

8 Reasons Why Your Competitors Absolutely Suck

Google RankBrain and Why It Is Important for SEO

The Importance of Great Content

Solutions

Case Studies

Recent Blog Posts

In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

Solutions

Case Studies

Recent Blog Posts

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