In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

The Importance of Content in SEO

Have you thought about the "why" behind needing to create blog posts and other forms of content? Up until the last decade, businesses never had to worry about creating a blog post, much less ranking for anything. The vast majority of marketing teams that I work with on SEO have…

John Paul MainsMay 28, 2024

content marketing

Mastering SEO in 2024: Comprehensive Guide for Success

So you've finally started regularly publishing content across many channels but mostly to your own website blog and podcast. As a bonus, the social media team is super busy promoting this new content all over social channels. You're even making guest appearances on podcasts and blogs, but now months later,…

John Paul MainsMay 27, 2024

Content Analytics

Using Content Analytics to Improve Your Customer Experience

Imagine you're a detective in the digital world. Your mission? To understand the secret language of your customers. This isn't just about solving a mystery; it's about unlocking the heart of your business's success. Our story begins with you sifting through a sea of data - blog posts, tweets, reviews.…

John Paul MainsJanuary 16, 2024

digital marketing Engagement Optimization growth user behavior Web Strategy

The 3 Primary Keys to Unlock Digital Growth [2024]

Its the end of 2023. The economy sucks, the job market sucks, and AI is stealing jobs. So what is the answer to growing our companies so we can avoid losing profit, start beating our competitors, and avoid layoffs? There are three strategies you need to adopt now that are…

John Paul MainsDecember 28, 2023

Engagement Optimization user behavior visitor engagement Web Strategy

Creating a Landing Page Header that Converts Visitors into Customers

Of course, we are not talking about improving headers in Soccer, but your landing page header that a visitor sees when they first enter your site. We've talked extensively about how important the Grunt Test is here at Click Laboratory and on our social channels for improving the odds of…

John Paul MainsDecember 1, 2023

Content Analytics Content Production SEO

What is Content Decay and How Do You Fix it?

Have you ever noticed that your once top-performing content doesn't bring in the traffic it used to? That's content decay in action—a slow, gradual decline in your content's performance, and it's an issue many businesses face. This blog post promises to not only explain the phenomenon of content decay but…

John Paul MainsNovember 3, 2023

Landing Page Optimization SEO seo audit

SEO Conversions and the 4 Steps to Convert Google Visitors Into Customers

Today, I’m going to talk about combining two of my favorite topics, SEO and conversion optimization, to drive more online sales. We all know that simply building a website isn’t enough. You have to drive traffic to your site and ranking well in search engines is a big part of…

John Paul MainsOctober 31, 2023

Conversion Rate Optimization

Conversion Rate Ideas and Tactics

A common practice seen among most organizations serious about their web is a redesign of their website after 2-3 years. Not just a simple change or two, but an entire overhaul of the site. This practice of just shaking up the website and erasing everything doesn’t make sense. It takes…

optimizationOctober 27, 2023

Content Production

What is a Content Engineer? Unveiling the Future of Content Creation

In the ever-evolving world of digital content, the role of the 'Content Engineer' has surged into prominence. AI has emerged as a powerful ally for content writing teams. Its capabilities, far from replacing the human touch, can augment and elevate the work of writers in myriad ways. It's essential to…

John Paul MainsOctober 9, 2023

Engagement Optimization

Decoding Engagement Rate for Websites: Why It’s More Important Than You Think

Engagement Rate (ER) is a term frequently tossed around in digital marketing circles because of GA4. While most are familiar with common metrics like page views, click-through rates, and bounce rates, understanding the engagement rate's significance can be the key to unlocking the true potential of your website. Let’s dive…

John Paul MainsSeptember 22, 2023

Content Production

Why Podcasts are the New Webinars: Taking Your Business to the Next Level

In the ever-evolving world of marketing and technology, strategies and platforms come and go. However, the objective remains the same: engage your audience and generate leads. In a recent episode of Growth.Ventures, John Paul Mains and Ted Jones delved into the discussion of the rising popularity of podcasts and the…

optimizationAugust 25, 2023

AI growth Web Strategy

Integrating Generative AI into Your Website Search and Chat

It seems every corner of the digital realm is buzzing about artificial intelligence (AI). Generative AI can play a transformative role in enhancing search capabilities on your company website, especially if you have a lot of great content to train it. Here's a detailed look at how generative AI can…

optimizationAugust 14, 2023

AI Content Production

Integrating AI Assistance into Your Creative Process

Remember when the Internet came around and it changed everything it touched? I'm not old enough, but my understanding is that the same happened when the phone, TV, assembly lines and manufacturing processes came on the scene. The same statement can be said about generative AI. It is going to…

John Paul MainsJuly 24, 2023

Content Analytics growth

LinkedIn’s Recent Antiviral Algorithm Change: A Shift Towards Quality Content

John Paul Mains and Ted Jones had an engaging conversation on the Growth Ventures podcast regarding LinkedIn's recent algorithm changes and its effects on businesses, particularly B2B companies. This shift is geared towards prioritizing quality over virality, thereby fostering an environment that encourages the sharing of insightful and valuable content.…

John Paul MainsJuly 17, 2023

growth NFT

NFTs: A New Frontier in Business Loyalty Programs

Today we are dissecting an insightful conversation with John Paul Mains and Ted Jones. They unpack the potential of NFTs (Non-Fungible Tokens) as an innovative tool in business growth and loyalty programs. Brace yourself for some interesting revelations and examples featuring popular brands like Starbucks and even the legendary rockstar,…

optimizationJuly 5, 2023

AI growth

Embracing AI: How Generative AI Can Transform Your Business Growth Strategy

In today's rapidly evolving technological landscape, artificial intelligence (AI) has become a dominant force, driving innovations and reshaping industries. In this blog post, we will delve into the potential of AI, specifically generative AI, to help businesses grow. Our discussion will highlight real-world examples and the ways in which AI…

John Paul MainsJune 5, 2023

growth

NFTs: A Game-Changer for Event Experiences and Fundraising

The blockchain technology, Non-Fungible Tokens (NFTs), is revolutionizing various sectors, and it's now making its way into the event space. Sports Illustrated has recently developed a new platform, Box Office, which extends the use of NFTs into event registration. How It Works Box Office is a self-service event registration site…

John Paul MainsMay 23, 2023

AI SEO

Is Project Magi Coming For Your Business?

In a recent conversation between John Paul Mains and Ted Jones, the topic of discussion centered around Google's latest project, Project Magi, which was announced at Google IO. Project Magi aims to revolutionize search functionality by leveraging generative AI, drawing inspiration from the success of chat GPT. The conversation delves…

John Paul MainsMay 16, 2023

AI SEO

Using AI to Grow Your Business

Is AI good or bad for business growth? At the moment, businesses are reaping the benefits of what generative AI can do. Even small businesses. So in case you were not aware, did you know you are using AI in your everyday business life? Google Search and Google Ads is…

John Paul MainsMay 4, 2023

blog content marketing

5 (now six) Characteristics of Top Influencers [updated 2023]

You know that feeling you get when you pick up the phone to call your cable or phone company? You’d almost prefer to go to the dentist I bet! It's easy to get frustrated with those automated systems, especially the “voice recognition” ones that I find myself pressing lots of…

John Paul MainsMay 4, 2023

growth

How Can NFTs Be Used For Business Growth?

Non-Fungible Tokens (NFTs) have taken the world by storm. However, most people are still struggling to understand what they are and how they can be used in business. In our inaugural podcast episode for Growth.Ventures, John Paul Mains from Click Laboratory, and Ted Jones, tech enthusiast and NFT expert, discuss…

John Paul MainsMay 2, 2023

growth

What is a Growth Rate? Updated for 2023

When I was a kid, I think I drove my Mom nuts wanting to constantly have my height measured. We had so many marks on the wall next to our garage door and dates next to them it looked more like someone had painted a messy, grayish, stripe next to…

John Paul MainsApril 13, 2023

A Beginner's Guide to MarTech

A Beginner’s Guide to MarTech [Updated 2023]

Let me Google "Digital Marketing" for you. Since the dawn of the personal computer marketing has changed dramatically. What was once the industry of Mad Men has become the playground of the David Lightman’s of the world. Digital Marketing and MarTech (Marketing Technology) are a complex web of things. And they…

Nathan ElsonMarch 10, 2023

growth hacking

What is Growth Hacking? [updated 2023]

We are definitely not talking about using some kind of gene therapy to help your kids grow up to be great basketball players here. According to Wikipedia, the definition of growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell…

John Paul MainsJanuary 16, 2023

Lead Generation

How to Create the GOAT of Lead Generation Campaigns

Generating new customers is the lifeblood of your business. Even a company like Google constantly has to focus on getting new customers and keeping them. I know because I was part of the marketing team that was regularly taking customers away from one of Google’s product lines to the point…

John Paul MainsJanuary 12, 2023

SEO

How to rank high for keywords on Google in 2022. Winning the war against big competitors.

If you're reading this, you want to rank higher on Google. You've signed up on SEMRush for tracking your keywords, you've done link building, you've tried writing blog posts weekly, you've tried to make your content "go viral" but you're still on page 2 or 3 for your targeted keywords.…

John Paul MainsOctober 13, 2022

growth hacking

Increase Positive Reviews on Your Google Business Profile [3 Strategies for 2022]

So you're needing more positive reviews on your Google Business Profile? I hope so and I hope you are using it, especially if you have a physical store location. Why? Because it is one of the latest essential elements to outranking your competition on Google. Good job if you are…

John Paul MainsSeptember 26, 2022

Engagement Marketing

5 Ways to Increase Conversion Rates with Customer Experience Optimization [Updated 2022]

Traditional marketing methods, like direct marketing, email marketing and PPC ads still have a place in today’s time, but they are quickly becoming secondary to engagement marketing or user experience strategies. Technology has made our society more engaging, so it only makes sense that marketing would become engaging as well.…

Johnnie WebJune 8, 2022

Conversion Rate Optimization

Get to Know Your Customer to Increase E-Commerce Sales Conversion Rate

The secret to having a successful e-commerce business is all in the numbers. I know, I've been helping businesses like Outback and online retailers figure out their e-commerce cart funnels for over 20 years. The number of sales, conversion rates, the average order value, the number of returning buyers, the…

John Paul MainsDecember 7, 2021

SEO

How to Estimate SEO Potential for Your Local Store

When you are about to start a franchise, you know above all that location is extremely important. You want a location that drives the most foot traffic in your doors. Did you know location is also extremely important for the amount of organic traffic you can expect from Google? If…

John Paul MainsNovember 22, 2021

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In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

The Importance of Content in SEO

Mastering SEO in 2024: Comprehensive Guide for Success

Using Content Analytics to Improve Your Customer Experience

The 3 Primary Keys to Unlock Digital Growth [2024]

Creating a Landing Page Header that Converts Visitors into Customers

What is Content Decay and How Do You Fix it?

SEO Conversions and the 4 Steps to Convert Google Visitors Into Customers

Conversion Rate Ideas and Tactics

What is a Content Engineer? Unveiling the Future of Content Creation

Decoding Engagement Rate for Websites: Why It’s More Important Than You Think

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