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In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

marketing

8 Reasons Why Your Competitors Absolutely Suck

Your business is awesome.  It's growing and thriving.  Your customers love you, but you have those pesky competitors out there nipping at you constantly.  They are stealing your ideas.  They are learning from you. They suck and here are the sneaky reasons why. Competitors Don't Play Fair They Steal Your…
John Paul Mains
July 6, 2018
SEO

The Importance of Great Content

So, I am not a fan of Google. I wouldn't call it a love/hate relationship, but more of just an overall frustration with how Google has evolved over the years. For the vast majority of customers that I work with on SEO, they've had to rethink what it is they are…
John Paul Mains
December 13, 2017
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