In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

What is Google Experience Optimization?

As a marketer, trying to figure out how to rank on Google is a frustrating experience. They constantly change their algorithms and add new products they say we MUST use, then let them die a slow painful death. Remember Google+? I was on a marketing team at Google for a…

John Paul MainsSeptember 2, 2021

SEO web analytics

The Big List of SEO Tools

There is a 93% chance that your first online interaction with your consumers will be through a search engine. What does this mean? Well, for starters, you should do all in your power to make sure that your website ranks at the top of the search engine results, and that…

IanAugust 16, 2021

content marketing

How to Use The Grunt Test to Increase Conversions

You've got a snazzy website with all the bells and whistles money can buy. It's pretty to look at and a nice conversation starter at networking events, but it can't do the one thing you really, really want it to do. SELL. And it's driving you nuts why it won't.…

IanAugust 11, 2021

conversion-optimization

Head 2 Head: McDonald’s vs Burger King’s Websites

Have you ever wanted insights into what the big-budget marketing teams do to get more customers? We do! So we have tasked our digital laboratory this month to take a look at who does a better job, McDonald's or Burger King. In this head to head, we are going to…

John Paul MainsMarch 17, 2021

Product Development

Launching and Marketing a SaaS Product for Marketing Teams

Have you ever really believed in something yet found that faith really challenged over and over? No, I'm not talking about politicians or some sports star. I'm talking about a product you put your heart into creating. You just know its going to revolutionize an industry if only you could…

John Paul MainsOctober 8, 2020

advertising conversion-optimization

Use Ad Nurturing to Drive More Conversions with Your Ad Budget

Are conversions on your mind? You’re not the only one. According to HubSpot, only around 22% of businesses are satisfied with their conversion rates. For all the effort a business puts into attracting new audiences to their websites, it seems that the results don’t really live up to expectations. And…

John Paul MainsAugust 29, 2020

growth hacking

Increase Positive Reviews on Google My Business [3 Strategies for 2020]

Ever heard of Google My Business? I hope so and I hope you are using it, especially if you have a physical store location. Why? Because it is one of the latest essential elements to outranking your competition on Google. Good job if you are using GMB because it means…

John Paul MainsFebruary 26, 2020

conversion-optimization Landing Page Optimization

10 Strategies to Begin Converting Visitors into Customers

You have found the article you are looking for. So you are interested in conversion optimization and want to find out what it is and how it can help your business? Conversion optimization is the practice of improving the performance of your website and forms so that you can turn…

John Paul MainsOctober 21, 2019

SEO

Generating More Business Reviews on Google, Yelp and Facebook

Business reviews are critical to your storefront success in ranking well on search engines. The more reviews you have and the more positive they are, the better you will rank. This is a key factor for ranking high when someone is searching for a type of store (retail, restaurant, car…

optimizationJuly 3, 2019

Landing Page Optimization marketing

The Grunt Test – Can Your Website Pass It?

Do you remember those Geico commercials about "So Easy a Caveman Could Do It?" They became pretty popular and had many different versions that went for quite a long time. But why were they so popular? I can't believe they are over 15 years old now. Sigh. What Is The…

John Paul MainsJune 25, 2019

ecommerce

Create the Best Images for Ecommerce Store [great for SEO speed]

You want your product images to look great on your e-commerce store. Google wants your site to be fast and your images to be massively compressed to give you a good score on speed. But the problem is that highly compressed JPG have a lot of noise and PNG just…

John Paul MainsJanuary 29, 2019

Landing Page Optimization SEO seo audit

4 Steps to Convert Google SEO Visitors Into Customers

Today, I’m going to talk about combining two of my favorite topics, SEO and conversion optimization, to drive more online sales. We all know that simply building a website isn’t enough. You have to drive traffic to your site and ranking well in search engines is a big part of…

John Paul MainsJanuary 13, 2019

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In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

What is Google Experience Optimization?

The Big List of SEO Tools

How to Use The Grunt Test to Increase Conversions

Head 2 Head: McDonald’s vs Burger King’s Websites

Launching and Marketing a SaaS Product for Marketing Teams

Use Ad Nurturing to Drive More Conversions with Your Ad Budget

Increase Positive Reviews on Google My Business [3 Strategies for 2020]

10 Strategies to Begin Converting Visitors into Customers

Generating More Business Reviews on Google, Yelp and Facebook

The Grunt Test – Can Your Website Pass It?

Create the Best Images for Ecommerce Store [great for SEO speed]

4 Steps to Convert Google SEO Visitors Into Customers

Solutions

Case Studies

Recent Blog Posts

In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

Solutions

Case Studies

Recent Blog Posts

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