In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

marketing

The Grunt Test – Can Your Website Pass It?

Do you remember those Geico commercials about "So Easy a Caveman Could Do It?"  They became pretty popular and had many different versions that went for quite a long time.  But why were they so popular?  I can't believe they are over 15 years old now.  Sigh. What Is The…
John Paul Mains
June 25, 2019
marketing

8 Reasons Why Your Competitors Absolutely Suck

Your business is awesome.  It's growing and thriving.  Your customers love you, but you have those pesky competitors out there nipping at you constantly.  They are stealing your ideas.  They are learning from you. They suck and here are the sneaky reasons why. Competitors Don't Play Fair They Steal Your…
John Paul Mains
July 6, 2018
SEO

The Importance of Great Content

So, I am not a fan of Google. I wouldn't call it a love/hate relationship, but more of just an overall frustration with how Google has evolved over the years. For the vast majority of customers that I work with on SEO, they've had to rethink what it is they are…
John Paul Mains
December 13, 2017
influencer marketing marketing

Influencer Marketing Basics

You have heard the term influencer marketing, but what does it mean? It is a simple idea, where you get one person (or group) to change the directionality of your brand with their influence on their audience. You can accomplish this by reaching out and helping them with their specific…
Johnnie Web
May 30, 2017
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