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In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO


The Importance of Content in SEO

Have you thought about the "why" behind needing to create blog posts and other forms of content?  Up until the last decade, businesses never had to worry about creating a blog post, much less ranking for anything. The vast majority of marketing teams that I work with on SEO have…
John Paul Mains
May 28, 2024
Science of Conversion OptimizationConversion Rate Optimization

Conversion Rate Ideas and Tactics

A common practice seen among most organizations serious about their web is a redesign of their website after 2-3 years. Not just a simple change or two, but an entire overhaul of the site. This practice of just shaking up the website and erasing everything doesn’t make sense. It takes…
October 27, 2023

NFTs: A New Frontier in Business Loyalty Programs

Today we are dissecting an insightful conversation with John Paul Mains and Ted Jones. They unpack the potential of NFTs (Non-Fungible Tokens) as an innovative tool in business growth and loyalty programs. Brace yourself for some interesting revelations and examples featuring popular brands like Starbucks and even the legendary rockstar,…
July 5, 2023

NFTs: A Game-Changer for Event Experiences and Fundraising

The blockchain technology, Non-Fungible Tokens (NFTs), is revolutionizing various sectors, and it's now making its way into the event space. Sports Illustrated has recently developed a new platform, Box Office, which extends the use of NFTs into event registration. How It Works Box Office is a self-service event registration site…
John Paul Mains
May 23, 2023

Is Project Magi Coming For Your Business?

In a recent conversation between John Paul Mains and Ted Jones, the topic of discussion centered around Google's latest project, Project Magi, which was announced at Google IO. Project Magi aims to revolutionize search functionality by leveraging generative AI, drawing inspiration from the success of chat GPT. The conversation delves…
John Paul Mains
May 16, 2023

Using AI to Grow Your Business

Is AI good or bad for business growth? At the moment, businesses are reaping the benefits of what generative AI can do.  Even small businesses. So in case you were not aware, did you know you are using AI in your everyday business life?  Google Search and Google Ads is…
John Paul Mains
May 4, 2023

How Can NFTs Be Used For Business Growth?

Non-Fungible Tokens (NFTs) have taken the world by storm. However, most people are still struggling to understand what they are and how they can be used in business. In our inaugural podcast episode for Growth.Ventures, John Paul Mains from Click Laboratory, and Ted Jones, tech enthusiast and NFT expert, discuss…
John Paul Mains
May 2, 2023

What is a Growth Rate? Updated for 2023

When I was a kid, I think I drove my Mom nuts wanting to constantly have my height measured.  We had so many marks on the wall next to our garage door and dates next to them it looked more like someone had painted a messy, grayish, stripe next to…
John Paul Mains
April 13, 2023
growth hacking

What is Growth Hacking? [updated 2023]

We are definitely not talking about using some kind of gene therapy to help your kids grow up to be great basketball players here. According to Wikipedia, the definition of growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell…
John Paul Mains
January 16, 2023

How to Estimate SEO Potential for Your Local Store

When you are about to start a franchise, you know above all that location is extremely important. You want a location that drives the most foot traffic in your doors. Did you know location is also extremely important for the amount of organic traffic you can expect from Google? If…
John Paul Mains
November 22, 2021
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