Headquartered in Tampa, Florida, we take a fresh approach to online marketing, web design, and lead generation. We rarely have to start from scratch with your SEO marketing campaigns and marketing automation. We try to start where you are now and make it work better and deliver more customers. Sometimes it does mean starting over, but often things simply need to work better. This is far more cost-effective than spending six figures just to rebuild the website by guessing what works and what doesn’t.
Measuring Your Web Design Success and Failures
If you don’t know what is succeeding and failing online, you don’t know what to change. Without accurate information on visitor interaction and engagement, any change is just guesswork. Using a new method called Adaptive Web Design and Engagement Optimization, we measure what works and what doesn’t to determine how to change and drive new leads and sales. This way, your business is able to constantly grow rather than reinvent itself every few years.
Basically, with SEO you are making sure the content of the page is matching what the person is looking for so that it is the most useful content they find without going to someone else’s website. There are many other factors like speed, experience, incoming links, customer reviews and page structure which go into your rankings, but the key is creating content that answers the visitor's needs.
What is the SEO in marketing?
SEO stands for search engine marketing. It is a term that has been used for a long time to describe the steps someone takes to make sure their “keyword” ranks higher for their company over another company.
What is a SEO audit?
An SEO audit is a review of your website to determine how it can rank for more, high quality and relevant keywords and phrases. An audit looks at the content, site infrastructure, site speed, Web Core Vitals, and off-site factors like incoming links and social presence. An SEO audit should provide a SEO Roadmap you can use to begin making changes to rank higher over your competitors.
How do you do SEO for a website?
Start with an SEO audit. This will help you 1) fix any technical issues and 2) create a roadmap for what needs to be changed based on what people are searching for. You will want to create a content calendar that identifies all of the content you need to create, who the target audience is, and how it will be marketed. Marketing your content is critical, otherwise, nobody, including Google, will know it's there.
Should you do SEO by yourself?
You can absolutely do SEO by yourself. You know your content. You know the keywords you rank for. If you do use an agency, they are going to be asking these questions anyway. From there, you need to determine the level of effort you are personally willing to invest in SEO. Doing it well is a combination of both technical skills, content writing and content marketing. There are many great companies that can help you rank higher. Remember though, that ranking higher typically takes time and isn’t going to happen overnight. It doesn’t hurt to get some help, especially for the first part in creating an SEO audit and roadmap.
Tampa SEO Case Studies
We help our customers with a wide array of projects. We’ve helped them achieve an average of 60% improvement in form conversion rates year over year by improving their websites. Here are some sample SEO case studies from the Tampa area.
Outback Steakhouse
Learn how Outback launched a new major website without hurting their search engine rankings.
John Paul has been our person here at Click Laboratory for some time now. They go above and beyond are extremely talented in digital design, content and SEO management/marketing. If you're looking for a little help in growing your business, this the way to go! Click Laboratory Rocks!
I have been using Click as our main marketing firm/arm. What I love about the team is they have great talent, ideas, and methods. But they use them only after really listening to your needs, wants, and thoughts on where your company sits in the market. They then collaborate well to take ideas, refine them, and come out with materials and messages that make a huge impact.We have gotten compliments on our new messaging, branding, and outreach.
I have worked with John Paul on multiple projects in the last few months and they have been extremely helpful. From integrating location searches to custom wordpress widgets and plugins, working with them has been a breeze. I would highly recommend if you are looking for a great programmer!
John Paul and the Click team take complex challenges and make them bite sized victories! An ex-Google marketing director who really knows his way around creating an online presence and targeting customers that transact vs 'tire kickers'. We doubled the business in just 6 months and the Click team was a big part of that!
I've have been working with Click Laboratory for over five years. Their professionalism and responsiveness is stellar. They care about our business and act like an extension of our team. I appreciate their partnership and recommend their team to anyone that wants to grow their business.
I have worked with John Paul and other members at Click for several years now and they were instrumental in assisting our company develop, launch and strategize on a rental application for our industry. Simultaneously, JP and Click developed several websites for our companies and clients, working to improve local search rank and monitoring and analyzing our Google adwords. We are far better off today for having worked with JP and Click.
John Paul and the team at Click Laboratories helped us optimize our web site and improve our local search rank. They worked with us on strategic planning as well as execution plus offered paid search and content marketing suggestions. John Paul and the Click Laboratories team is thorough, knowledgeable and work quickly to get your digital footprint where it needs to be!
I highly recommend John Paul and the team at Click Laboratory. They are extremely modern and current with new technologies, techniques and solutions for driving growth through your web presence. The are maniacal about results and will make sure they translate into achieving your business objectives. Very strategic thinkers who can drive the tactics to get there.
Brilliant to work with. Understands global markets, particularly Europe. Love working with these guys, their depth of knowledge, speed to implementation is outstanding. I have worked with a lot of agencies in the past 30 years, these are my absolute go-to team for quality, market understanding and turnaround times. I cannot rate these guys enough!
John Paul at Optimization Labs is extremely talented and easy to work alongside. He makes optimization of web traffic an easy hurdle. I would highly recommend him.
John Paul Mains understands how to help people get better results from their websites through conversion optimization. If you're wondering why you're site is getting visitors but few sales/subscribers John Paul can figure it out and make the changes necessary to convert those visitors into customers/subscribers.
