Marketing Insights and Resources From Our Lab
What is Living Content?
You hit publish. It ranks. It gets shared. It even converts. But then… the numbers slip. The clicks slow. Engagement drops. Google quietly demotes it. The post fades into the pile of “used to work.” That’s not a mystery. That’s content decay — and it’s happening to almost everything you’ve…
Cracker Barrel’s Website Redesign
Cracker Barrel recently unveiled a redesigned version of its website, an update that reflects a more contemporary visual approach and streamlined interface. On the surface, the changes seem in line with modern design trends with darker color palettes, simplified navigation, and a more minimal aesthetic. However, as we dig deeper,…
The Grunt Test – Can Your Website Pass It?
Do you remember those Geico commercials about "So Easy a Caveman Could Do It?" They became pretty popular and had many different versions that went for quite a long time. But why were they so popular? I can't believe they are over 15 years old now. Sigh. What Is The…
Improving B2B and Ecommerce Conversion Optimization Rates
Cracker Barrel’s Website Redesign
Cracker Barrel recently unveiled a redesigned version of its website, an update that reflects a more contemporary visual approach and streamlined interface. On the surface, the changes seem in line with modern design trends with darker color palettes, simplified navigation, and a more minimal aesthetic. However, as we dig deeper,…
Conversion Rate Ideas and Tactics
A common practice seen among most organizations serious about their web is a redesign of their website after 2-3 years. Not just a simple change or two, but an entire overhaul of the site. This practice of just shaking up the website and erasing everything doesn’t make sense. It takes…
Get to Know Your Customer to Increase E-Commerce Sales Conversion Rate
The secret to having a successful e-commerce business is all in the numbers. I know, I've been helping businesses like Outback and online retailers figure out their e-commerce cart funnels for over 20 years. The number of sales, conversion rates, the average order value, the number of returning buyers, the…
Our customers want the best advice, analytics, and support with marketing.
We deliver.

110
Average Organic Growth
30
Average Conversion Growth
4
Average Response Time
Customer Testimonials
PN Medical
160% Improvement in Form Conversion Rates
Outback Steakhouse
20% Improvement in Organic Traffic
eDocAmerica
550% Growth in Organic Traffic














