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Google Has Drastically Changed SEO in June 2021

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Marketing Leaders hire us to find areas they can grow their business.

C12 Group
Clean the World
VOLT Lighting
Community Brands
Outback Steakhouse
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Our customers want the best advice, analytics, and support with marketing.

We deliver.

JP Mains, CEO

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PN Medical

160% Improvement in Form Conversion Rates

CRO Case Study

Outback Steakhouse

20% Improvement in Organic Traffic

SEO Case Study


550% Growth in Organic Traffic

SEO Case Study

Research from In The Lab

Head 2 Head: McDonald’s vs Burger King’s Websites

| conversion-optimization | No Comments
Have you ever wanted insights into what the big-budget marketing teams do to get more customers? We do! So we have tasked our digital laboratory this month to take a look at who does a better job, McDonald's or Burger King. In this head to head, we are going to…

Launching and Marketing a SaaS Product for Marketing Teams

| Product Development | No Comments
Have you ever really believed in something yet found that faith really challenged over and over? No, I'm not talking about politicians or some sports star.  I'm talking about a product you put your heart into creating. You just know its going to revolutionize an industry if only you could…
Ad Nurturing

Use Ad Nurturing to Drive More Conversions with Your Ad Budget

| advertising, conversion-optimization | No Comments
Are conversions on your mind? You’re not the only one. According to HubSpot, only around 22% of businesses are satisfied with their conversion rates. For all the effort a business puts into attracting new audiences to their websites, it seems that the results don’t really live up to expectations. And…
Google My Business Reviews

Increase Positive Reviews on Google My Business [3 Strategies for 2020]

| growth hacking | No Comments
Ever heard of Google My Business? I hope so and I hope you are using it, especially if you have a physical store location. Why? Because it is one of the latest essential elements to outranking your competition on Google. Good job if you are using GMB because it means…

Get In Touch


Phone: 813.344.2520
[email protected]


Phone: 724.986.0936
[email protected]

Little Rock

Phone: 501.952.7994
[email protected]

I've have been working with Click Laboratory for over five years. Their professionalism and responsiveness is stellar. They care about our business and act like an extension of our team.

Sandra BeuchampVP Marketing - Clean the World

Excellent company to work with. Great communication, great ideas and most importantly great results.

Cris CoffeyProduct Leader for BMC Track-It!

Their adaptive web design approach proved to be extremely effective both from a results perspective and a cost perspective. The traditional website overhaul every two years is a thing of the past.

John MachonisVP Marketing | Numara Software

I've worked with JP and his team for almost two years now and I find JP to be extremely knowledgeable in his field, responsive to all client requests in a timely manner and above all else, someone who is ethical and always striving to produce the utmost success for his clients.

March ChaseSoutheast Management

Click Laboratory delivered a clear assessment of our website performance, recommended a plan of action, and then worked with us to execute the plan. The approach was all delivered in layman's terms, making it easy for the entire team to understand the actions that were required in order to improve results. SEO marketing is complex and the no-nonsense approach enabled us to realize improvements immediately.

Tanya WhiteVP of Marketing, Innography
Based on 13 reviews
I have worked with John Paul on multiple projects in the last few months and they have been extremely helpful. From integrating location searches to custom wordpress widgets and plugins, working with them has been a breeze. I would highly recommend if you are looking for a great programmer!
Excellent company to work with. Great communication, great ideas and most importantly great results. Would highly recommend.
Click Laboratory and John Paul's expertise and guidance to develop a new website was fantastic.
John Paul and the Click team take complex challenges and make them bite sized victories! An ex-Google marketing director who really knows his way around creating an online presence and targeting customers that transact vs 'tire kickers'. We doubled the business in just 6 months and the Click team was a big part of that!
I've have been working with Click Laboratory for over five years. Their professionalism and responsiveness is stellar. They care about our business and act like an extension of our team. I appreciate their partnership and recommend their team to anyone that wants to grow their business.
I have worked with John Paul and other members at Click for several years now and they were instrumental in assisting our company develop, launch and strategize on a rental application for our industry. Simultaneously, JP and Click developed several websites for our companies and clients, working to improve local search rank and monitoring and analyzing our Google adwords. We are far better off today for having worked with JP and Click.
John Paul and the team at Click Laboratories helped us optimize our web site and improve our local search rank. They worked with us on strategic planning as well as execution plus offered paid search and content marketing suggestions. John Paul and the Click Laboratories team is thorough, knowledgeable and work quickly to get your digital footprint where it needs to be!
I highly recommend John Paul and the team at Click Laboratory. They are extremely modern and current with new technologies, techniques and solutions for driving growth through your web presence. The are maniacal about results and will make sure they translate into achieving your business objectives. Very strategic thinkers who can drive the tactics to get there.
The Click team are skilled, responsive, and great to work with! I've recommended them to other businesses who are looking to improve their web presence, and the company I work with has used their services extensively.
Brilliant to work with. Understands global markets, particularly Europe. Love working with these guys, their depth of knowledge, speed to implementation is outstanding. I have worked with a lot of agencies in the past 30 years, these are my absolute go-to team for quality, market understanding and turnaround times. I cannot rate these guys enough!
John Paul at Optimization Labs is extremely talented and easy to work alongside. He makes optimization of web traffic an easy hurdle. I would highly recommend him.
Optimization Labs (with John Paul Mains) excels at helping your website convert. Want more money? Then you need John Paul!
John Paul Mains understands how to help people get better results from their websites through conversion optimization. If you're wondering why you're site is getting visitors but few sales/subscribers John Paul can figure it out and make the changes necessary to convert those visitors into customers/subscribers.
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