Take the Guesswork Out of Web Design and SEO

Learn how to generate more sales with a website that is always improving.

Redesign Your WebsiteDownload SEO Conversion Guide

Rank Higher on Google Search

Learn How

Convert More Visitors to Customers

Learn About Testing

Stop Rebuilding Your Website

Learn How

Is Your Website Generating Leads and Sales?

Google changes algorithms. Competitors improve products. Technology makes yesterday obsolete.

If you don’t keep up, you are losing sales online and offline. Fewer people walk into your store, and fewer people are shopping online. If you don’t know what is happening, you can’t make the right changes to grow your sales.  Is this what you’re experiencing?

Let's Talk

Our customers want the best advice, analytics, and support with marketing.

We deliver.

JP Mains, CEO


Average Organic Growth
Average Conversion Growth


Average Response Time

PN Medical

160% Improvement in Form Conversion Rates

CRO Case Study

Outback Steakhouse

20% Improvement in Organic Traffic

SEO Case Study


550% Growth in Organic Traffic

SEO Case Study

Recent Blog Posts

Generating More Business Reviews on Google, Yelp and Facebook

| SEO | No Comments
Business reviews are critical to your storefront success in ranking well on search engines.  The more reviews you have and the more positive they are, the better you will rank.  This is a key factor for ranking high when someone is searching for a type of store (retail, restaurant, car…

The Grunt Test – Can Your Website Pass It?

| marketing | No Comments
Do you remember those Geico commercials about "So Easy a Caveman Could Do It?"  They became pretty popular and had many different versions that went for quite a long time.  But why were they so popular?  I can't believe they are over 15 years old now.  Sigh. What Is The…

Create the Best Images for Ecommerce Store [great for SEO speed]

| ecommerce | No Comments
You want your product images to look great on your e-commerce store.  Google wants your site to be fast and your images to be massively compressed to give you a good score on speed. But the problem is that highly compressed JPG have a lot of noise and PNG just…

4 Steps to Convert Google SEO Visitors Into Customers [Updated 2019]

| SEO, seo audit | No Comments
Today, I’m going to talk about combining two of my favorite topics, SEO and conversion optimization, to drive more online sales. We all know that simply building a website isn’t enough. You have to drive traffic to your site and ranking well in search engines is a big part of…

Their adaptive web design approach proved to be extremely effective both from a results perspective and a cost perspective. The traditional website overhaul every two years is a thing of the past.

John MachonisVP Marketing | Numara Software

I've worked with JP and his team for almost two years now and I find JP to be extremely knowledgeable in his field, responsive to all client requests in a timely manner and above all else, someone who is ethical and always striving to produce the utmost success for his clients.

March ChaseSoutheast Management

Click Laboratory delivered a clear assessment of our website performance, recommended a plan of action, and then worked with us to execute the plan. The approach was all delivered in layman's terms, making it easy for the entire team to understand the actions that were required in order to improve results. SEO marketing is complex and the no-nonsense approach enabled us to realize improvements immediately.

Tanya WhiteVP of Marketing, Innography
Based on 8 reviews
I have worked with John Paul and other members at Click for several years now and they were instrumental in assisting our company develop, launch and strategize on a rental application for our industry. Simultaneously, JP and Click developed several websites for our companies and clients, working to improve local search rank and monitoring and analyzing our Google adwords. We are far better off today for having worked with JP and Click.
John Paul and the team at Click Laboratories helped us optimize our web site and improve our local search rank. They worked with us on strategic planning as well as execution plus offered paid search and content marketing suggestions. John Paul and the Click Laboratories team is thorough, knowledgeable and work quickly to get your digital footprint where it needs to be!
I highly recommend John Paul and the team at Click Laboratory. They are extremely modern and current with new technologies, techniques and solutions for driving growth through your web presence. The are maniacal about results and will make sure they translate into achieving your business objectives. Very strategic thinkers who can drive the tactics to get there.
The Click team are skilled, responsive, and great to work with! I've recommended them to other businesses who are looking to improve their web presence, and the company I work with has used their services extensively.
Brilliant to work with. Understands global markets, particularly Europe. Love working with these guys, their depth of knowledge, speed to implementation is outstanding. I have worked with a lot of agencies in the past 30 years, these are my absolute go-to team for quality, market understanding and turnaround times. I cannot rate these guys enough!
John Paul at Optimization Labs is extremely talented and easy to work alongside. He makes optimization of web traffic an easy hurdle. I would highly recommend him.
Optimization Labs (with John Paul Mains) excels at helping your website convert. Want more money? Then you need John Paul!
John Paul Mains understands how to help people get better results from their websites through conversion optimization. If you're wondering why you're site is getting visitors but few sales/subscribers John Paul can figure it out and make the changes necessary to convert those visitors into customers/subscribers.