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You have probably come back to this copy after scrolling down the page and liked what you see.  Otherwise, you did not read this text.  Reading this paragraph takes the most effort because it has a lot of text in it in a smaller font with tighter spacing.  Most people skip paragraphs on the homepage.  They are trying to find out if you can solve your problem.  This is where the Grunt Test becomes absolutely critical to getting your visitors to pay attention.

You probably read this before the paragraph.

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Serving business leaders serious about growing their businesses.

Clean the World
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SEO Research From The Lab


Is Project Magi Coming For Your Business?

In a recent conversation between John Paul Mains and Ted Jones, the topic of discussion centered around Google's latest project, Project Magi, which was announced at Google IO. Project Magi aims to revolutionize search functionality by leveraging generative AI, drawing inspiration from the success of chat GPT. The conversation delves…

Using AI to Grow Your Business

Is AI good or bad for business growth? At the moment, businesses are reaping the benefits of what generative AI can do.  Even small businesses. So in case you were not aware, did you know you are using AI in your everyday business life?  Google Search and Google Ads is…

How to rank high for keywords on Google in 2022. Winning the war against big competitors.

If you're reading this, you want to rank higher on Google.  You've signed up on SEMRush for tracking your keywords, you've done link building, you've tried writing blog posts weekly, you've tried to make your content "go viral" but you're still on page 2 or 3 for your targeted keywords.…
The Importance of Great Cornerstone Content
Landing Page Optimization
4 Steps to Convert SEO Visitors Into Customers
How to Estimate SEO Potential for Your Local Store
Google Experience Optimization
What is Google Experience Optimization?
SEO Tools
The Big List of SEO Tools
Generating More Business Reviews on Google, Yelp and Facebook

Improving B2B and Ecommerce Conversion Optimization Rates

Ecommerce Shopping CRO

Get to Know Your Customer to Increase E-Commerce Sales Conversion Rate

The secret to having a successful e-commerce business is all in the numbers. I know, I've been helping businesses like Outback and online retailers figure out their e-commerce cart funnels for over 20 years. The number of sales, conversion rates, the average order value, the number of returning buyers, the…
Coke vs Pepsi

Coke vs Pepsi: Which Website is Better at Converting Customers?

Getting sales is tough for everyone. Even the really big companies out there. They have lots of great resources for doing continuous testing to see what improves sales. So we are putting Pepsi and Coke websites Head-to-Head so we can uncover some of their strategies for your use. So I…
The Grunt Test for Conversions
content marketing

How to Use The Grunt Test to Increase Conversions

You've got a snazzy website with all the bells and whistles money can buy. It's pretty to look at and a nice conversation starter at networking events, but it can't do the one thing you really, really want it to do. SELL. And it's driving you nuts why it won't.…
Head 2 Head: McDonald’s vs Burger King’s Websites
Ad Nurturing
Use Ad Nurturing to Drive More Conversions with Your Ad Budget
10 Strategies to Begin Converting Visitors into Customers
How to Write Compelling Call-to-Actions that Drive People to Click
How Typography Can Negatively Affect Your Conversion Rates
5 Traits of Compelling Headlines that Boost Conversion

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JP Mains, CEO

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Customer Testimonials

I've have been working with Click Laboratory for over five years. Their professionalism and responsiveness is stellar. They care about our business and act like an extension of our team.

Sandra BeuchampVP Marketing - Clean the World

Excellent company to work with. Great communication, great ideas and most importantly great results.

Cris CoffeyProduct Leader for BMC Track-It!

Their adaptive web design approach proved to be extremely effective both from a results perspective and a cost perspective. The traditional website overhaul every two years is a thing of the past.

John MachonisVP Marketing | Numara Software

I've worked with JP and his team for almost two years now and I find JP to be extremely knowledgeable in his field, responsive to all client requests in a timely manner and above all else, someone who is ethical and always striving to produce the utmost success for his clients.

March ChaseSoutheast Management

Click Laboratory delivered a clear assessment of our website performance, recommended a plan of action, and then worked with us to execute the plan. The approach was all delivered in layman's terms, making it easy for the entire team to understand the actions that were required in order to improve results. SEO marketing is complex and the no-nonsense approach enabled us to realize improvements immediately.

Tanya WhiteVP of Marketing, Innography

PN Medical

160% Improvement in Form Conversion Rates

CRO Case Study

Outback Steakhouse

20% Improvement in Organic Traffic

SEO Case Study


550% Growth in Organic Traffic

SEO Case Study

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Phone: 813.344.2520
[email protected]


Phone: 724.986.0936
[email protected]

Little Rock

Phone: 501.952.7994
[email protected]

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