Your Website Should Feed Pipeline, Not Collect Dust

Built for leaders tired of pretty sites that do not convert.

We’ve built sites that improve lead form conversions as much as 440% year over year. Your website is supposed to create trust and bring in leads. Click Laboratory builds websites that make your offer clear, remove friction, and guide people to take action, then we keep improving the site with real data so it performs better month after month.

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Moving Business Forward

Clients we have worked with:

C12
Our Daily Bread
World Impact
MGB Guitars

Marketing Insights and Resources From Our Lab

Abstract analytics dashboard showing metrics transitioning from pageviews to business decisions
Content Analytics

From pageviews to decisions: a simple measurement framework

Pageviews tell you traffic moved. They do not tell you what to do next. A four-layer content measurement framework ties visibility, engagement, influence, and outcomes to specific decisions.
Pipeline funnel connecting blog content to revenue
Content Analytics

Content Analytics for B2B: Tying Posts to Pipeline, Not Vanity Metrics

B2B content analytics should tie posts to pipeline, not pageviews alone. Metrics by funnel stage, CRM influence, assisted conversions, and a scorecard leadership trusts.
Analytics dashboard charts on laptop
Content Analytics

Building a Content Analytics Dashboard Marketers Actually Use

How to build a content analytics dashboard your team opens every week: decision-first metrics, four MVP views, and a monthly review rhythm that changes what you publish.
SEO and AEO
AEO
SEO, AEO, GEO, AIO and Experience Optimization
Seasonal content refresh calendar for evergreen marketing hub pages
Living Content
Seasonal Content Refreshes for Evergreen Hubs: What to Update and When
Abstract illustration of URL redirect chains being flattened to a single direct path after content consolidation
SEO
Redirect Chains After Content Consolidation: How to Find and Fix Them
Marketing team sorting blog URLs into redundant, obsolete, and trivial categories during a content audit
Content Analytics
How to Run a Content ROT Analysis (Redundant, Obsolete, Trivial)
Editorial calendar planning with Search Console decay and opportunity data on a laptop screen
Content Analytics
How to Build an Editorial Calendar From Decay and Opportunity Data
Analytics charts on screen representing a content statistics audit
Content Analytics
How to Fix Outdated Statistics in Old Blog Posts

Our customers want the best advice, analytics, and support with marketing.

We deliver.

JP Mains, CEO

110
%
Average Organic Growth
30
%
Average Conversion Growth
4
Hours
Average Response Time

Customer Testimonials

I've have been working with Click Laboratory for over five years. Their professionalism and responsiveness is stellar. They care about our business and act like an extension of our team.

Sandra BeuchampVP Marketing - Clean the World

Excellent company to work with. Great communication, great ideas and most importantly great results.

Cris CoffeyProduct Leader for BMC Track-It!

Their adaptive web design approach proved to be extremely effective both from a results perspective and a cost perspective. The traditional website overhaul every two years is a thing of the past.

John MachonisVP Marketing | Numara Software

I've worked with JP and his team for almost two years now and I find JP to be extremely knowledgeable in his field, responsive to all client requests in a timely manner and above all else, someone who is ethical and always striving to produce the utmost success for his clients.

March ChaseSoutheast Management

Click Laboratory delivered a clear assessment of our website performance, recommended a plan of action, and then worked with us to execute the plan. The approach was all delivered in layman's terms, making it easy for the entire team to understand the actions that were required in order to improve results. SEO marketing is complex and the no-nonsense approach enabled us to realize improvements immediately.

Tanya WhiteVP of Marketing, Innography

PN Medical

160% Improvement in Form Conversion Rates

CRO Case Study

Outback Steakhouse

20% Improvement in Organic Traffic

SEO Case Study

eDocAmerica

550% Growth in Organic Traffic

SEO Case Study
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