Skip to main content

YOU
WILL READ THIS FIRST.

And then you will read this line next.

You have probably come back to this copy after scrolling down the page and liked what you see.  Otherwise, you did not read this text.  Reading this paragraph takes the most effort because it has a lot of text in it in a smaller font with tighter spacing.  Most people skip paragraphs on the homepage.  They are trying to find out if you can solve your problem.  This is where the Grunt Test becomes absolutely critical to getting your visitors to pay attention.

You probably read this before the paragraph.

If You Think We Can Help, You Will Click This Button

Serving business leaders serious about growing their businesses.

C12
Clean the World
Our Daily Bread
GPSLockbox
Pinch-A-Penny
Subway
MGB Guitars
BMC Track-It!
Christian Brothers Automotive

SEO Research From The Lab

SEO

The Importance of Content in SEO

Have you thought about the "why" behind needing to create blog posts and other forms of content?  Up until the last decade, businesses never had to worry about creating a blog post, much less ranking for anything. The vast majority of marketing teams that I work with on SEO have…
content marketing

Mastering SEO in 2024: Comprehensive Guide for Success

So you've finally started regularly publishing content across many channels but mostly to your own website blog and podcast.  As a bonus, the social media team is super busy promoting this new content all over social channels. You're even making guest appearances on podcasts and blogs, but now months later,…
Content Analytics
Content Analytics

Using Content Analytics to Improve Your Customer Experience

Imagine you're a detective in the digital world. Your mission? To understand the secret language of your customers. This isn't just about solving a mystery; it's about unlocking the heart of your business's success. Our story begins with you sifting through a sea of data - blog posts, tweets, reviews.…
3 Digital Strategies for Growth
digital marketing
The 3 Primary Keys to Unlock Digital Growth [2024]
Webpage Header Engagement Optimization
Creating a Landing Page Header that Converts Visitors into Customers
Content Decay
Content Analytics
What is Content Decay and How Do You Fix it?
Landing Page Optimization
SEO Conversions and the 4 Steps to Convert Google Visitors Into Customers
Science of Conversion Optimization
Conversion Rate Optimization
Conversion Rate Ideas and Tactics
Content Production
What is a Content Engineer? Unveiling the Future of Content Creation

Improving B2B and Ecommerce Conversion Optimization Rates

Science of Conversion Optimization
Conversion Rate Optimization

Conversion Rate Ideas and Tactics

A common practice seen among most organizations serious about their web is a redesign of their website after 2-3 years. Not just a simple change or two, but an entire overhaul of the site. This practice of just shaking up the website and erasing everything doesn’t make sense. It takes…
Ecommerce Shopping CRO
Conversion Rate Optimization

Get to Know Your Customer to Increase E-Commerce Sales Conversion Rate

The secret to having a successful e-commerce business is all in the numbers. I know, I've been helping businesses like Outback and online retailers figure out their e-commerce cart funnels for over 20 years. The number of sales, conversion rates, the average order value, the number of returning buyers, the…
Coke vs Pepsi
Conversion Rate Optimization

Coke vs Pepsi: Which Website is Better at Converting Customers?

Getting sales is tough for everyone. Even the really big companies out there. They have lots of great resources for doing continuous testing to see what improves sales. So we are putting Pepsi and Coke websites Head-to-Head so we can uncover some of their strategies for your use. So I…
The Grunt Test for Conversions
content marketing
How to Use The Grunt Test to Increase Conversions
Conversion Rate Optimization
Head 2 Head: McDonald’s vs Burger King’s Websites
Ad Nurturing
advertising
Use Ad Nurturing to Drive More Conversions with Your Ad Budget
Conversion Rate Optimization
10 Strategies to Begin Converting Visitors into Customers
Conversion Rate Optimization
How to Write Compelling Call-to-Actions that Drive People to Click
Conversion Rate Optimization
How Typography Can Negatively Affect Your Conversion Rates

Our customers want the best advice, analytics, and support with marketing.

We deliver.

JP Mains, CEO


Great team of professionals who have helped me build my business over the last few years.
Response from the owner: MGB Guitars is one of the most creative businesses we have worked with. It is a joy!

Howard CooperHoward Cooper1700057940
I have worked with several developers over 15 years who all made promises that eventaully failed at keeping them. John Paul at Click Laboratory and his group are patient, thorough, receptive, and most of all HONEST. If he says thay can do something, they really can and will. When dealing with ClickLabs, have no fear and be confident that your project is in great hands.

Kristen JonesKristen Jones1700055415
We were referred to Click Laboratory probably 15 years ago. John Paul is absolutely the best. Super knowledgeable and very helpful with all aspects of the marketing for our dental practice. We have seen so much growth and amazing results from the services they have provided for our dental practice. Thank you to John Paul and Click Laboratory. You can't go wrong with using this company. If you want results with growing, choose Click Laboratory!!! Kristen Jones, COO with Smile Dailey Dental

Andrew VelkerAndrew Velker1665791077
I have been using Click as our main marketing firm/arm. What I love about the team is they have great talent, ideas, and methods. But they use them only after really listening to your needs, wants, and thoughts on where your company sits in the market. They then collaborate well to take ideas, refine them, and come out with materials and messages that make a huge impact.We have gotten compliments on our new messaging, branding, and outreach.

Chris NicholsChris Nichols1665785458
We have work with John Paul for several years now. They are an extremely talented digital design, content and SEO management/marketing firm.

Adam SmajstrlaAdam Smajstrla1612798875
I have worked with John Paul on multiple projects in the last few months and they have been extremely helpful. From integrating location searches to custom wordpress widgets and plugins, working with them has been a breeze. I would highly recommend if you are looking for a great programmer!
Response from the owner: Thanks Adam, very very much appreciated!

Cris CoffeyCris Coffey1601919912
Excellent company to work with. Great communication, great ideas and most importantly great results. Would highly recommend.
Response from the owner: Thanks Cris! It has been quite an adventure so far and looking forward to serving you and your team.

Tanja HoranTanja Horan1582320535
Click Laboratory and John Paul's expertise and guidance to develop a new website was fantastic.
Response from the owner: Thanks Tanja! Looking forward to hearing more about product management from Tacosa 360 and learning from the best.

David SchaeferDavid Schaefer1579103277
John Paul and the Click team take complex challenges and make them bite sized victories! An ex-Google marketing director who really knows his way around creating an online presence and targeting customers that transact vs 'tire kickers'. We doubled the business in just 6 months and the Click team was a big part of that!
Response from the owner: Thanks David! We've loved working together on your brand and hope to see lots of growth for Blessed Cup.

I've have been working with Click Laboratory for over five years. Their professionalism and responsiveness is stellar. They care about our business and act like an extension of our team. I appreciate their partnership and recommend their team to anyone that wants to grow their business.
Response from the owner: What Clean the World does is amazing and I'm honored to be part of your mission. Thank you very much!

March ChaseMarch Chase1569959498
I have worked with John Paul and other members at Click for several years now and they were instrumental in assisting our company develop, launch and strategize on a rental application for our industry. Simultaneously, JP and Click developed several websites for our companies and clients, working to improve local search rank and monitoring and analyzing our Google adwords. We are far better off today for having worked with JP and Click.
Response from the owner: Thanks March! As one of our longest customers, I have really enjoyed working with you and being entrepreneurial together.

John BennardoJohn Bennardo1568124860
John Paul and the team at Click Laboratories helped us optimize our web site and improve our local search rank. They worked with us on strategic planning as well as execution plus offered paid search and content marketing suggestions. John Paul and the Click Laboratories team is thorough, knowledgeable and work quickly to get your digital footprint where it needs to be!
Response from the owner: Thanks John! We love working with customers like you who are highly knowledgeable and want to see real growth happen. Pinch a Penny is awesome!

John MachonisJohn Machonis1564586887
I highly recommend John Paul and the team at Click Laboratory. They are extremely modern and current with new technologies, techniques and solutions for driving growth through your web presence. The are maniacal about results and will make sure they translate into achieving your business objectives. Very strategic thinkers who can drive the tactics to get there.
Response from the owner: Thank you sir! Love working with you.

Brilliant to work with. Understands global markets, particularly Europe. Love working with these guys, their depth of knowledge, speed to implementation is outstanding. I have worked with a lot of agencies in the past 30 years, these are my absolute go-to team for quality, market understanding and turnaround times. I cannot rate these guys enough!

Matt HenryMatt Henry1350576793
John Paul at Optimization Labs is extremely talented and easy to work alongside. He makes optimization of web traffic an easy hurdle. I would highly recommend him.

Ted CoryTed Cory1348964123
Optimization Labs (with John Paul Mains) excels at helping your website convert. Want more money? Then you need John Paul!

John Paul Mains understands how to help people get better results from their websites through conversion optimization. If you're wondering why you're site is getting visitors but few sales/subscribers John Paul can figure it out and make the changes necessary to convert those visitors into customers/subscribers.
More reviewsjs_loader
110
Average Organic Growth
30
Average Conversion Growth
4
Average Response Time

Customer Testimonials

I've have been working with Click Laboratory for over five years. Their professionalism and responsiveness is stellar. They care about our business and act like an extension of our team.

Sandra BeuchampVP Marketing - Clean the World

Excellent company to work with. Great communication, great ideas and most importantly great results.

Cris CoffeyProduct Leader for BMC Track-It!

Their adaptive web design approach proved to be extremely effective both from a results perspective and a cost perspective. The traditional website overhaul every two years is a thing of the past.

John MachonisVP Marketing | Numara Software

I've worked with JP and his team for almost two years now and I find JP to be extremely knowledgeable in his field, responsive to all client requests in a timely manner and above all else, someone who is ethical and always striving to produce the utmost success for his clients.

March ChaseSoutheast Management

Click Laboratory delivered a clear assessment of our website performance, recommended a plan of action, and then worked with us to execute the plan. The approach was all delivered in layman's terms, making it easy for the entire team to understand the actions that were required in order to improve results. SEO marketing is complex and the no-nonsense approach enabled us to realize improvements immediately.

Tanya WhiteVP of Marketing, Innography

Great team of professionals who have helped me build my business over the last few years.
Response from the owner: MGB Guitars is one of the most creative businesses we have worked with. It is a joy!

Howard CooperHoward Cooper1700057940
I have worked with several developers over 15 years who all made promises that eventaully failed at keeping them. John Paul at Click Laboratory and his group are patient, thorough, receptive, and most of all HONEST. If he says thay can do something, they really can and will. When dealing with ClickLabs, have no fear and be confident that your project is in great hands.

Kristen JonesKristen Jones1700055415
We were referred to Click Laboratory probably 15 years ago. John Paul is absolutely the best. Super knowledgeable and very helpful with all aspects of the marketing for our dental practice. We have seen so much growth and amazing results from the services they have provided for our dental practice. Thank you to John Paul and Click Laboratory. You can't go wrong with using this company. If you want results with growing, choose Click Laboratory!!! Kristen Jones, COO with Smile Dailey Dental

Andrew VelkerAndrew Velker1665791077
I have been using Click as our main marketing firm/arm. What I love about the team is they have great talent, ideas, and methods. But they use them only after really listening to your needs, wants, and thoughts on where your company sits in the market. They then collaborate well to take ideas, refine them, and come out with materials and messages that make a huge impact.We have gotten compliments on our new messaging, branding, and outreach.

Chris NicholsChris Nichols1665785458
We have work with John Paul for several years now. They are an extremely talented digital design, content and SEO management/marketing firm.

Adam SmajstrlaAdam Smajstrla1612798875
I have worked with John Paul on multiple projects in the last few months and they have been extremely helpful. From integrating location searches to custom wordpress widgets and plugins, working with them has been a breeze. I would highly recommend if you are looking for a great programmer!
Response from the owner: Thanks Adam, very very much appreciated!

Cris CoffeyCris Coffey1601919912
Excellent company to work with. Great communication, great ideas and most importantly great results. Would highly recommend.
Response from the owner: Thanks Cris! It has been quite an adventure so far and looking forward to serving you and your team.

Tanja HoranTanja Horan1582320535
Click Laboratory and John Paul's expertise and guidance to develop a new website was fantastic.
Response from the owner: Thanks Tanja! Looking forward to hearing more about product management from Tacosa 360 and learning from the best.

David SchaeferDavid Schaefer1579103277
John Paul and the Click team take complex challenges and make them bite sized victories! An ex-Google marketing director who really knows his way around creating an online presence and targeting customers that transact vs 'tire kickers'. We doubled the business in just 6 months and the Click team was a big part of that!
Response from the owner: Thanks David! We've loved working together on your brand and hope to see lots of growth for Blessed Cup.

I've have been working with Click Laboratory for over five years. Their professionalism and responsiveness is stellar. They care about our business and act like an extension of our team. I appreciate their partnership and recommend their team to anyone that wants to grow their business.
Response from the owner: What Clean the World does is amazing and I'm honored to be part of your mission. Thank you very much!

March ChaseMarch Chase1569959498
I have worked with John Paul and other members at Click for several years now and they were instrumental in assisting our company develop, launch and strategize on a rental application for our industry. Simultaneously, JP and Click developed several websites for our companies and clients, working to improve local search rank and monitoring and analyzing our Google adwords. We are far better off today for having worked with JP and Click.
Response from the owner: Thanks March! As one of our longest customers, I have really enjoyed working with you and being entrepreneurial together.

John BennardoJohn Bennardo1568124860
John Paul and the team at Click Laboratories helped us optimize our web site and improve our local search rank. They worked with us on strategic planning as well as execution plus offered paid search and content marketing suggestions. John Paul and the Click Laboratories team is thorough, knowledgeable and work quickly to get your digital footprint where it needs to be!
Response from the owner: Thanks John! We love working with customers like you who are highly knowledgeable and want to see real growth happen. Pinch a Penny is awesome!

John MachonisJohn Machonis1564586887
I highly recommend John Paul and the team at Click Laboratory. They are extremely modern and current with new technologies, techniques and solutions for driving growth through your web presence. The are maniacal about results and will make sure they translate into achieving your business objectives. Very strategic thinkers who can drive the tactics to get there.
Response from the owner: Thank you sir! Love working with you.

Brilliant to work with. Understands global markets, particularly Europe. Love working with these guys, their depth of knowledge, speed to implementation is outstanding. I have worked with a lot of agencies in the past 30 years, these are my absolute go-to team for quality, market understanding and turnaround times. I cannot rate these guys enough!

Matt HenryMatt Henry1350576793
John Paul at Optimization Labs is extremely talented and easy to work alongside. He makes optimization of web traffic an easy hurdle. I would highly recommend him.

Ted CoryTed Cory1348964123
Optimization Labs (with John Paul Mains) excels at helping your website convert. Want more money? Then you need John Paul!

John Paul Mains understands how to help people get better results from their websites through conversion optimization. If you're wondering why you're site is getting visitors but few sales/subscribers John Paul can figure it out and make the changes necessary to convert those visitors into customers/subscribers.
More reviewsjs_loader

PN Medical

160% Improvement in Form Conversion Rates

CRO Case Study

Outback Steakhouse

20% Improvement in Organic Traffic

SEO Case Study

eDocAmerica

550% Growth in Organic Traffic

SEO Case Study

Get In Touch

Tampa

Phone: 813.344.2520
[email protected]

Pittsburgh

Phone: 724.986.0936
[email protected]

Little Rock

Phone: 501.952.7994
[email protected]

  • Get started

    Name(Required)
    This field is for validation purposes and should be left unchanged.

  • download-now
    Step by Step SEO Conversion Checklist

    • This field is for validation purposes and should be left unchanged.

    Easy to Print for Daily Use