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And then you will read this line next.

You have probably come back to this copy after scrolling down the page and liked what you see.  Otherwise, you did not read this text.  Reading this paragraph takes the most effort because it has a lot of text in it in a smaller font with tighter spacing.  Most people skip paragraphs on the homepage.  They are trying to find out if you can solve your problem.  This is where the Grunt Test becomes absolutely critical to getting your visitors to pay attention.

You probably read this before the paragraph.

If You Think We Can Help, You Will Click This Button

Serving business leaders serious about growing their businesses.

Clean the World
Our Daily Bread
MGB Guitars
BMC Track-It!
Christian Brothers Automotive

SEO Research From The Lab


The Importance of Content in SEO

Have you thought about the "why" behind needing to create blog posts and other forms of content?  Up until the last decade, businesses never had to worry about creating a blog post, much less ranking for anything. The vast majority of marketing teams that I work with on SEO have…
content marketing

Mastering SEO in 2024: Comprehensive Guide for Success

So you've finally started regularly publishing content across many channels but mostly to your own website blog and podcast.  As a bonus, the social media team is super busy promoting this new content all over social channels. You're even making guest appearances on podcasts and blogs, but now months later,…
Content Analytics
Content Analytics

Using Content Analytics to Improve Your Customer Experience

Imagine you're a detective in the digital world. Your mission? To understand the secret language of your customers. This isn't just about solving a mystery; it's about unlocking the heart of your business's success. Our story begins with you sifting through a sea of data - blog posts, tweets, reviews.…
3 Digital Strategies for Growth
digital marketing
The 3 Primary Keys to Unlock Digital Growth [2024]
Webpage Header Engagement Optimization
Creating a Landing Page Header that Converts Visitors into Customers
Content Decay
Content Analytics
What is Content Decay and How Do You Fix it?
Landing Page Optimization
SEO Conversions and the 4 Steps to Convert Google Visitors Into Customers
Science of Conversion Optimization
Conversion Rate Optimization
Conversion Rate Ideas and Tactics
Content Production
What is a Content Engineer? Unveiling the Future of Content Creation

Improving B2B and Ecommerce Conversion Optimization Rates

Science of Conversion Optimization
Conversion Rate Optimization

Conversion Rate Ideas and Tactics

A common practice seen among most organizations serious about their web is a redesign of their website after 2-3 years. Not just a simple change or two, but an entire overhaul of the site. This practice of just shaking up the website and erasing everything doesn’t make sense. It takes…
Ecommerce Shopping CRO
Conversion Rate Optimization

Get to Know Your Customer to Increase E-Commerce Sales Conversion Rate

The secret to having a successful e-commerce business is all in the numbers. I know, I've been helping businesses like Outback and online retailers figure out their e-commerce cart funnels for over 20 years. The number of sales, conversion rates, the average order value, the number of returning buyers, the…
Coke vs Pepsi
Conversion Rate Optimization

Coke vs Pepsi: Which Website is Better at Converting Customers?

Getting sales is tough for everyone. Even the really big companies out there. They have lots of great resources for doing continuous testing to see what improves sales. So we are putting Pepsi and Coke websites Head-to-Head so we can uncover some of their strategies for your use. So I…
The Grunt Test for Conversions
content marketing
How to Use The Grunt Test to Increase Conversions
Conversion Rate Optimization
Head 2 Head: McDonald’s vs Burger King’s Websites
Ad Nurturing
Use Ad Nurturing to Drive More Conversions with Your Ad Budget
Conversion Rate Optimization
10 Strategies to Begin Converting Visitors into Customers
Conversion Rate Optimization
How to Write Compelling Call-to-Actions that Drive People to Click
Conversion Rate Optimization
How Typography Can Negatively Affect Your Conversion Rates

Our customers want the best advice, analytics, and support with marketing.

We deliver.

JP Mains, CEO

Average Organic Growth
Average Conversion Growth
Average Response Time

Customer Testimonials

I've have been working with Click Laboratory for over five years. Their professionalism and responsiveness is stellar. They care about our business and act like an extension of our team.

Sandra BeuchampVP Marketing - Clean the World

Excellent company to work with. Great communication, great ideas and most importantly great results.

Cris CoffeyProduct Leader for BMC Track-It!

Their adaptive web design approach proved to be extremely effective both from a results perspective and a cost perspective. The traditional website overhaul every two years is a thing of the past.

John MachonisVP Marketing | Numara Software

I've worked with JP and his team for almost two years now and I find JP to be extremely knowledgeable in his field, responsive to all client requests in a timely manner and above all else, someone who is ethical and always striving to produce the utmost success for his clients.

March ChaseSoutheast Management

Click Laboratory delivered a clear assessment of our website performance, recommended a plan of action, and then worked with us to execute the plan. The approach was all delivered in layman's terms, making it easy for the entire team to understand the actions that were required in order to improve results. SEO marketing is complex and the no-nonsense approach enabled us to realize improvements immediately.

Tanya WhiteVP of Marketing, Innography

PN Medical

160% Improvement in Form Conversion Rates

CRO Case Study

Outback Steakhouse

20% Improvement in Organic Traffic

SEO Case Study


550% Growth in Organic Traffic

SEO Case Study

Get In Touch


Phone: 813.344.2520
[email protected]


Phone: 724.986.0936
[email protected]

Little Rock

Phone: 501.952.7994
[email protected]

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