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More Online Sales Through Better SEO and UX for Medical E-Commerce Website

Improvement in Form Conversion YOY
New User Traffic Growth
Growth in Organic Traffic YOY

PNMedical has been creating devices for Respiratory Muscle Training (RMT) since 1980. Their medical device called “The Breather” is the first of its kind. It has been used for inspiratory and expiratory muscle training for patients with COPD, Asthma, Parkinson’s, Multiple Sclerosis, and many other conditions. Through the strengthening capabilities the device provides, it improves speech and swallowing, as well as lung capacity, respiratory functions, heart rate, peripheral muscle strength, and overall performance in exercise for patients.

Services Provided

Last year, PNMedical began working with Click Laboratory to improve their online presence, increase awareness among medical practitioners and clinics.  Acting as PNMedical’s virtual marketing department, we have been adding new features to their website to help their business grow.  This includes graphic design, refining their written content, improving the user experience and WordPress for their website, and integrating backend systems. Click Laboratory has also provided new features such as a video-based training tool for learning management and how to use The Breather. We have connected their forms to Zoho so that they could track sales and provide customer support.  Their customer support team can track information through their help desk so that they can respond to their clients.

By the Numbers

Overall, Click Laboratory has helped this company grow by 6% online in total traffic. Their goal conversion rates have grown from 14%-37%, an approximate 160 percent improvement from early 2016. Click Laboratory helped increase their overall Google organic traffic by 87% on this time last year. Their new user accounts from these searches has increased by 138%.

PNMedical has been our customer for over a year and have been very happy with their results. As a whole, these added features were included to help them organize the user experience to make the content easier to access.

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