You know that feeling you get when you pick up the phone to call your cable or phone company? You’d almost prefer to go to the dentist I bet! It’s easy to get frustrated with those automated systems, especially the “voice recognition” ones that I find myself pressing lots of…
Increasing Your Lead Volume With Font Changes How Numara Achieved a 133% Improvement in Conversion Rate One of our customers, Numara Software is a $100M global IT software company. Their website was pretty large and was deployed in 12 different languages across the world. Like most companies, they were using…
Everyone knows its great to have a website, but if all you do is build a website and take email, you have not kept up with the changes that will have a big impact on growing your business. The Web Has Come a Long, Long Way When I first started…
If you click on any Google ad, banner ad or link in a company email, you’ll be taken to what is called a Landing Page. These pages are designed to convert visitors into customers or at least capture some information to nurture people to being a customer in the future….
I recently had the honor of testing out a really interesting service called YouEye for gathering visitor feedback of your website and application. We’ve all seen the taste testing commercials and the focus groups where a bunch of people sit in a room and review a product. The problem with…
Everyone knows its necessary to have a website these days. Some try their hand at social media, maybe create a blog or an online newsletter, but without at least a simple plan, you can’t learn what works and what doesn’t. You are just wasting your budget. You have not kept…
Throughout my 16 years of building websites, I’ve worked within web agencies, and I’ve hired many web agencies. I’ve heard their pitches and I’ve fixed their work. I know intimately how they make money, how they staff, what drives them and why so many are simply not worth what you…