Of course, we are not talking about improving headers in Soccer, but your landing page header that a visitor sees when they first enter your site. We’ve talked extensively about how important the Grunt Test is here at Click Laboratory and on our social channels for improving the odds of…
Have you ever noticed that your once top-performing content doesn’t bring in the traffic it used to? That’s content decay in action—a slow, gradual decline in your content’s performance, and it’s an issue many businesses face. This blog post promises to not only explain the phenomenon of content decay but…
In the ever-evolving world of digital content, the role of the ‘Content Engineer’ has surged into prominence. AI has emerged as a powerful ally for content writing teams. Its capabilities, far from replacing the human touch, can augment and elevate the work of writers in myriad ways. It’s essential to…
Engagement Rate (ER) is a term frequently tossed around in digital marketing circles because of GA4. While most are familiar with common metrics like page views, click-through rates, and bounce rates, understanding the engagement rate’s significance can be the key to unlocking the true potential of your website. Let’s dive…
Remember when the Internet came around and it changed everything it touched? I’m not old enough, but my understanding is that the same happened when the phone, TV, assembly lines and manufacturing processes came on the scene. The same statement can be said about generative AI. It is going to…
John Paul Mains and Ted Jones had an engaging conversation on the Growth Ventures podcast regarding LinkedIn’s recent algorithm changes and its effects on businesses, particularly B2B companies. This shift is geared towards prioritizing quality over virality, thereby fostering an environment that encourages the sharing of insightful and valuable content….
Is AI good or bad for business growth? At the moment, businesses are reaping the benefits of what generative AI can do. Even small businesses. So in case you were not aware, did you know you are using AI in your everyday business life? Google Search and Google Ads is…
You know that feeling you get when you pick up the phone to call your cable or phone company? You’d almost prefer to go to the dentist I bet! It’s easy to get frustrated with those automated systems, especially the “voice recognition” ones that I find myself pressing lots of…
When I was a kid, I think I drove my Mom nuts wanting to constantly have my height measured. We had so many marks on the wall next to our garage door and dates next to them it looked more like someone had painted a messy, grayish, stripe next to…
We are definitely not talking about using some kind of gene therapy to help your kids grow up to be great basketball players here. According to Wikipedia, the definition of growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell…
