The primary goal of almost every business is to get customers to buy something. It doesn’t matter if that business is the little dress shop on the corner or the online giant Amazon. There are of course many factors that go into whether a business will succeed or not, but…
When I was a kid, I think I drove my Mom nuts wanting to constantly have my height measured. We had so many marks on the wall next to our garage door and dates next to them it looked more like someone had painted a messy, grayish, stripe next to…
Today, I’m going to talk about combining two of my favorite topics, SEO and conversion optimization, to drive more online sales. We all know that simply building a website isn’t enough. You have to drive traffic to your site and ranking well in search engines is a big part of…
This week we pivot. Even though Click Laboratory officially started in 2013, it wasn’t until November 2015 that we moved beyond just a mix of great contractors doing SEO and web design. Fast forward to today and we are getting the whole team together from across the US to…
I love cheat sheets for video games. It’s not like I want to cheat, but some of these games take foreeeevvvverrrr. If I wasn’t a Dad of three awesome girls and not married to an incredible wife, I would take my time to complete games all the way through. But…
Growing up in the deep south in the 70s and 80s there appeared to be no shortage of TV “evangelists” wanting money for something. It was one of the big reasons I refused to go to church at that age. Why did I have to give $100+ to get to…
Google Analytics is a great product, but just out of the box, it has a major limitation. If a person visits a page or several pages on your website, Google Analytics can tell you the page they visited, roughly how long they stayed and if they went to another page…
So you’ve finally cracked the content creation issue and you’re publishing a couple of new blog posts every week and you have the social media team super busy promoting it all over social channels. You’re even making guest appearances on podcasts and blogs, but now months later, you’ve barely seen…
Mobile e-commerce is rapidly becoming a must have for any Internet Retailer. The smartphone experience is so challenging though that UX designers may end up revolting at executives that think simply creating a responsive version of their catalog is the best thing to do. Hint: it’s NOT! There are many…
