John Paul Mains, Author at Click Laboratory

Jun 05 2025

The Grunt Test – Can Your Website Pass It?

By John Paul Mains Landing Page Optimization, marketing No Comments

Do you remember those Geico commercials about "So Easy a Caveman Could Do It?" They became pretty popular and had many different versions that went for quite a long time. But why were they so popular? I can't believe they are over 15 years old now. Sigh. What Is The…

Jan 13 2025

Reduce Your Reliance on Google in 2025 to Increase SEO Visibility

By John Paul Mains SEO No Comments

In case you haven't noticed, search engine results have been changing a LOT since generative AI came to center stage. Fortunately, you can take advantage of this to improve your visibility to your customers and that is what I am going to show you how to do. The Current Status…

May 28 2024

The Importance of Content in SEO

By John Paul Mains SEO No Comments

Have you thought about the "why" behind needing to create blog posts and other forms of content? Up until the last decade, businesses never had to worry about creating a blog post, much less ranking for anything. The vast majority of marketing teams that I work with on SEO have…

May 27 2024

Mastering SEO in 2024: Comprehensive Guide for Success

By John Paul Mains content marketing No Comments

So you've finally started regularly publishing content across many channels but mostly to your own website blog and podcast. As a bonus, the social media team is super busy promoting this new content all over social channels. You're even making guest appearances on podcasts and blogs, but now months later,…

Jan 16 2024

Using Content Analytics to Improve Your Customer Experience

By John Paul Mains Content Analytics No Comments

Imagine you're a detective in the digital world. Your mission? To understand the secret language of your customers. This isn't just about solving a mystery; it's about unlocking the heart of your business's success. Our story begins with you sifting through a sea of data - blog posts, tweets, reviews.…

Dec 01 2023

Creating a Landing Page Header that Converts Visitors into Customers

By John Paul Mains Engagement Optimization, user behavior, visitor engagement, Web Strategy No Comments

Of course, we are not talking about improving headers in Soccer, but your landing page header that a visitor sees when they first enter your site. We've talked extensively about how important the Grunt Test is here at Click Laboratory and on our social channels for improving the odds of…

Nov 03 2023

What is Content Decay and How Do You Fix it?

By John Paul Mains Content Analytics, Content Production, SEO No Comments

Have you ever noticed that your once top-performing content doesn't bring in the traffic it used to? That's content decay in action—a slow, gradual decline in your content's performance, and it's an issue many businesses face. This blog post promises to not only explain the phenomenon of content decay but…

Oct 31 2023

SEO Conversions and the 4 Steps to Convert Google Visitors Into Customers

By John Paul Mains Landing Page Optimization, SEO, seo audit No Comments

Today, I’m going to talk about combining two of my favorite topics, SEO and conversion optimization, to drive more online sales. We all know that simply building a website isn’t enough. You have to drive traffic to your site and ranking well in search engines is a big part of…

Oct 09 2023

What is a Content Engineer? Unveiling the Future of Content Creation

By John Paul Mains Content Production No Comments

In the ever-evolving world of digital content, the role of the 'Content Engineer' has surged into prominence. AI has emerged as a powerful ally for content writing teams. Its capabilities, far from replacing the human touch, can augment and elevate the work of writers in myriad ways. It's essential to…

Sep 22 2023

Decoding Engagement Rate for Websites: Why It’s More Important Than You Think

By John Paul Mains Engagement Optimization No Comments

Engagement Rate (ER) is a term frequently tossed around in digital marketing circles because of GA4. While most are familiar with common metrics like page views, click-through rates, and bounce rates, understanding the engagement rate's significance can be the key to unlocking the true potential of your website. Let’s dive…

Jul 24 2023

Integrating AI Assistance into Your Creative Process

By John Paul Mains AI, Content Production No Comments

Remember when the Internet came around and it changed everything it touched? I'm not old enough, but my understanding is that the same happened when the phone, TV, assembly lines and manufacturing processes came on the scene. The same statement can be said about generative AI. It is going to…

May 04 2023

Using AI to Grow Your Business

By John Paul Mains AI, SEO No Comments

Is AI good or bad for business growth? At the moment, businesses are reaping the benefits of what generative AI can do. Even small businesses. So in case you were not aware, did you know you are using AI in your everyday business life? Google Search and Google Ads is…

Apr 13 2023

What is a Growth Rate? Updated for 2023

By John Paul Mains growth No Comments

When I was a kid, I think I drove my Mom nuts wanting to constantly have my height measured. We had so many marks on the wall next to our garage door and dates next to them it looked more like someone had painted a messy, grayish, stripe next to…

Jan 12 2023

How to Create the GOAT of Lead Generation Campaigns

By John Paul Mains Lead Generation No Comments

Generating new customers is the lifeblood of your business. Even a company like Google constantly has to focus on getting new customers and keeping them. I know because I was part of the marketing team that was regularly taking customers away from one of Google’s product lines to the point…

Dec 07 2021

Get to Know Your Customer to Increase E-Commerce Sales Conversion Rate

By John Paul Mains Conversion Rate Optimization No Comments

The secret to having a successful e-commerce business is all in the numbers. I know, I've been helping businesses like Outback and online retailers figure out their e-commerce cart funnels for over 20 years. The number of sales, conversion rates, the average order value, the number of returning buyers, the…

John Paul Mains

The Grunt Test – Can Your Website Pass It?

Reduce Your Reliance on Google in 2025 to Increase SEO Visibility

The Importance of Content in SEO

Mastering SEO in 2024: Comprehensive Guide for Success

Using Content Analytics to Improve Your Customer Experience

Creating a Landing Page Header that Converts Visitors into Customers

What is Content Decay and How Do You Fix it?

SEO Conversions and the 4 Steps to Convert Google Visitors Into Customers

What is a Content Engineer? Unveiling the Future of Content Creation

Decoding Engagement Rate for Websites: Why It’s More Important Than You Think

Integrating AI Assistance into Your Creative Process

Using AI to Grow Your Business

What is a Growth Rate? Updated for 2023

How to Create the GOAT of Lead Generation Campaigns

Get to Know Your Customer to Increase E-Commerce Sales Conversion Rate

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John Paul Mains

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