Conversion Rate Optimization

Which Candidate Website Does It Better: Kamala or Trump

So over my 20 years of building websites for lots of companies and a few politicians, I've always been captivated by the big presidential campaign. My assumption is that some of the biggest brains in my industry would create the tech and messaging behind their websites. Of course, people would…

optimizationSeptember 9, 2024

Conversion Rate Optimization

Conversion Rate Ideas and Tactics

A common practice seen among most organizations serious about their web is a redesign of their website after 2-3 years. Not just a simple change or two, but an entire overhaul of the site. This practice of just shaking up the website and erasing everything doesn’t make sense. It takes…

optimizationOctober 27, 2023

AI growth Web Strategy

Integrating Generative AI into Your Website Search and Chat

It seems every corner of the digital realm is buzzing about artificial intelligence (AI). Generative AI can play a transformative role in enhancing search capabilities on your company website, especially if you have a lot of great content to train it. Here's a detailed look at how generative AI can…

optimizationAugust 14, 2023

optimization

Which Candidate Website Does It Better: Kamala or Trump

Conversion Rate Ideas and Tactics

Integrating Generative AI into Your Website Search and Chat

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optimization

Which Candidate Website Does It Better: Kamala or Trump

Conversion Rate Ideas and Tactics

Integrating Generative AI into Your Website Search and Chat

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