The secret to having a successful e-commerce business is all in the numbers. I know, I’ve been helping businesses like Outback and online retailers figure out their e-commerce cart funnels for over 20 years. The number of sales, conversion rates, the average order value, the number of returning buyers, the…
You’ve got a snazzy website with all the bells and whistles money can buy. It’s pretty to look at and a nice conversation starter at networking events, but it can’t do the one thing you really, really want it to do. SELL. And it’s driving you nuts why it won’t….
Are conversions on your mind? You’re not the only one. According to HubSpot, only around 22% of businesses are satisfied with their conversion rates. For all the effort a business puts into attracting new audiences to their websites, it seems that the results don’t really live up to expectations. And…
You have found the article you are looking for. So you are interested in conversion optimization and want to find out what it is and how it can help your business? Conversion optimization is the practice of improving the performance of your website and forms so that you can turn…
Did you know that using numbers and data in your content can boost engagement, but using too many adverbs could kill it? There are many aspects to writing content that stimulates action from your readers — a lot of which writers don’t know or do not implement. If you are…
If you do any kind of business online, you know the importance of having a great design that will retain visitors, but did you know that it goes further than just the layout and color schemes? The typography you use for the text on your site has been proven in…
What makes people click on your blog posts? If you think it’s your content, then you’re wrong. The first thing Internet users see are the headline and photo, making these two key components of drawing in readers. When your blog posts have compelling headlines that scream “click me!”, then you…
Everyone knows its great to have a website, but if all you do is build a website and take email, you have not kept up with the changes that will have a big impact on growing your business. The Web Has Come a Long, Long Way When I first started…
If you click on any Google ad, banner ad or link in a company email, you’ll be taken to what is called a Landing Page. These pages are designed to convert visitors into customers or at least capture some information to nurture people to being a customer in the future….
Have you ever seen those TV commercials for Sonic with the two nerdy guys and then thought to yourself the ad was so lame that you should have gone into advertising just so that you didn’t have to endure another one? It has crossed my mind more than once. The…
Can you claim you’ve done everything possible to improve the conversion rates on your website? Let’s face it, most people do not want to fill out any kind of form on your website, but there are a number of things you can do to improve the odds. Hopefully you have…
So you are interested in conversion optimization and want to find out what it is and how it can help your business? Conversion optimization is the practice of improving the performance of your website and forms so that you can turn visitors into possible customers. If your website isn’t converting…
If you’ve even been to a party when you didn’t know anyone, you know it can be a challenge starting up a conversation without first asking some of the default questions about their job,the weather, similar interests an so on. Websites don’t typically ask these questions up front, so how…
