![Science of Conversion Optimization](https://cdn-kjmlp.nitrocdn.com/ujtDiLrypAHjCEvZHpEifuIgfbyLqZUE/assets/images/optimized/assets/698bb9fd6500b13dad0f6ebeea6b5c35.mad-strategic-scientist.jpg)
A common practice seen among most organizations serious about their web is a redesign of their website after 2-3 years. Not just a simple change or two, but an entire overhaul of the site. This practice of just shaking up the website and erasing everything doesn’t make sense. It takes…