A lot of small business owners say the same thing. “We get traffic, but the website does not bring in enough leads.” That problem feels confusing because the site looks fine. The pages load. The contact form works. The logo is in the corner like it should be. So what…

Cracker Barrel recently unveiled a redesigned version of its website, an update that reflects a more contemporary visual approach and streamlined interface. On the surface, the changes seem in line with modern design trends with darker color palettes, simplified navigation, and a more minimal aesthetic. However, as we dig deeper,…

A common practice seen among most organizations serious about their web is a redesign of their website after 2-3 years. Not just a simple change or two, but an entire overhaul of the site. This practice of just shaking up the website and erasing everything doesn’t make sense. It takes…

The secret to having a successful e-commerce business is all in the numbers. I know, I've been helping businesses like Outback and online retailers figure out their e-commerce cart funnels for over 20 years. The number of sales, conversion rates, the average order value, the number of returning buyers, the…

Getting sales is tough for everyone. Even the really big companies out there. They have lots of great resources for doing continuous testing to see what improves sales. So we are putting Pepsi and Coke websites Head-to-Head so we can uncover some of their strategies for your use. So I…

Have you ever wanted insights into what the big-budget marketing teams do to get more customers? We do! So we have tasked our digital laboratory this month to take a look at who does a better job, McDonald's or Burger King. In this head to head, we are going to…

Did you know that using numbers and data in your content can boost engagement, but using too many adverbs could kill it? There are many aspects to writing content that stimulates action from your readers -- a lot of which writers don’t know or do not implement. If you are…

What makes people click on your blog posts? If you think it’s your content, then you’re wrong. The first thing Internet users see are the headline and photo, making these two key components of drawing in readers. When your blog posts have compelling headlines that scream “click me!”, then you…