Category

Engagement Optimization

Creating a Landing Page Header that Converts Visitors into Customers Webpage Header Engagement Optimizationuser behaviorvisitor engagementWeb Strategy

Creating a Landing Page Header that Converts Visitors into Customers

Of course, we are not talking about improving headers in Soccer, but your landing page header that a visitor sees when they first enter your site. We've talked extensively about how important the Grunt Test is here at Click Laboratory and on our social channels for improving the odds of…
John Paul Mains
December 1, 2023
Decoding Engagement Rate for Websites: Why It’s More Important Than You Think Engagement Rate Optimization

Decoding Engagement Rate for Websites: Why It’s More Important Than You Think

Engagement Rate (ER) is a term frequently tossed around in digital marketing circles because of GA4. While most are familiar with common metrics like page views, click-through rates, and bounce rates, understanding the engagement rate's significance can be the key to unlocking the true potential of your website. Let’s dive…
John Paul Mains
September 22, 2023
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