Engagement Optimization Archives

Dec 28 2023

The 3 Primary Keys to Unlock Digital Growth [2024]

By John Paul Mains digital marketing, Engagement Optimization, growth, user behavior, Web Strategy No Comments

Its the end of 2023. The economy sucks, the job market sucks, and AI is stealing jobs. So what is the answer to growing our companies so we can avoid losing profit, start beating our competitors, and avoid layoffs? There are three strategies you need to adopt now that are…

Dec 01 2023

Creating a Landing Page Header that Converts Visitors into Customers

By John Paul Mains Engagement Optimization, user behavior, visitor engagement, Web Strategy No Comments

Of course, we are not talking about improving headers in Soccer, but your landing page header that a visitor sees when they first enter your site. We've talked extensively about how important the Grunt Test is here at Click Laboratory and on our social channels for improving the odds of…

Sep 22 2023

Decoding Engagement Rate for Websites: Why It’s More Important Than You Think

By John Paul Mains Engagement Optimization No Comments

Engagement Rate (ER) is a term frequently tossed around in digital marketing circles because of GA4. While most are familiar with common metrics like page views, click-through rates, and bounce rates, understanding the engagement rate's significance can be the key to unlocking the true potential of your website. Let’s dive…

Apr 24 2014

Fixing Your Fonts to Improve Engagement Optimization

By John Paul Mains blog, Engagement Optimization One Comment

Increasing Your Lead Volume With Font Changes How Numara Achieved a 133% Improvement in Conversion Rate One of our customers, Numara Software is a $100M global IT software company. Their website was pretty large and was deployed in 12 different languages across the world. Like most companies, they were using…

Engagement Optimization

The 3 Primary Keys to Unlock Digital Growth [2024]

Creating a Landing Page Header that Converts Visitors into Customers

Decoding Engagement Rate for Websites: Why It’s More Important Than You Think

Fixing Your Fonts to Improve Engagement Optimization

Guides

Tools

Recent Blog Posts

Solutions

Case Studies

Recent Blog Posts

Engagement Optimization

The 3 Primary Keys to Unlock Digital Growth [2024]

Creating a Landing Page Header that Converts Visitors into Customers

Decoding Engagement Rate for Websites: Why It’s More Important Than You Think

Fixing Your Fonts to Improve Engagement Optimization

Guides

Tools

Recent Blog Posts

Solutions

Case Studies

Recent Blog Posts

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