The primary goal of almost every business is to get customers to buy something. It doesn’t matter if that business is the little dress shop on the corner or the online giant Amazon. There are of course many factors that go into whether a business will succeed or not, but…
Let me Google “Digital Marketing” for you. Since the dawn of the personal computer marketing has changed dramatically. What was once the industry of Mad Men has become the playground of the David Lightman’s of the world. Digital Marketing and MarTech (Marketing Technology) are a complex web of things. And they…
When I was a kid, I think I drove my Mom nuts wanting to constantly have my height measured. We had so many marks on the wall next to our garage door and dates next to them it looked more like someone had painted a messy, grayish, stripe next to…
106,859,714 That is the number of copies of Minecraft sold between its launch in 2009 and June this year. Minecraft is a stunningly simple game: you play in a world comprised of building blocks. These blocks take different forms, and the objective is simple: mine for resources and build things with…
Last week I posed a question: Could we stop looking at our marketing audience and personas through the framework of a funnel and look at it through a framework of building blocks? To be fair, the idea of using a framework of building blocks did not occur to me all of…
This week we pivot. Even though Click Laboratory officially started in 2013, it wasn’t until November 2015 that we moved beyond just a mix of great contractors doing SEO and web design. Fast forward to today and we are getting the whole team together from across the US to…
Here is one of the big questions hiring managers at companies are asking these days. Do videos about company culture and mission help attract more (and better) candidates? When a company’s human resources department is seeking applications for an open position, they often post the job on the company website,…
