In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

A Beginner's Guide to MarTech: Building a Website A Beginner's Guide to MarTech

Building a Website

With more than a billion sites on the web (that is “billion” with a “b”), it is be a given that every business is online these days. Or is it? The truth is, only around 54% of businesses in America have websites. But, building a website doesn't have to be difficult process. What makes…
Nathan Elson
April 17, 2017
marketing

Why is Customer Data so Powerful?

The primary goal of almost every business is to get customers to buy something.  It doesn't matter if that business is the little dress shop on the corner or the online giant Amazon.  There are of course many factors that go into whether a business will succeed or not, but…
John Paul Mains
April 11, 2017
A Beginner's Guide to MarTech

A Beginner’s Guide to MarTech

Let me Google "Digital Marketing" for you. Since the dawn of the personal computer marketing has changed dramatically. What was once the industry of Mad Men has become the playground of the David Lightman’s of the world. Digital Marketing and MarTech (Marketing Technology) are a complex web of things. And they…
Nathan Elson
April 10, 2017
content marketing

3 Target Audiences You Must Reach to Succeed Online

So you've finally cracked the content creation issue and you're publishing a couple of new blog posts every week and you have the social media team super busy promoting it all over social channels. You're even making guest appearances on podcasts and blogs, but now months later, you've barely seen any…
Johnnie Web
January 30, 2017
growth

What is a Growth Rate?

When I was a kid, I think I drove my Mom nuts wanting to constantly have my height measured.  We had so many marks on the wall next to our garage door and dates next to them it looked more like someone had painted a messy, grayish, stripe next to…
John Paul Mains
December 7, 2016
marketing

Building Your Marketing Strategy With Building Blocks

106,859,714 That is the number of copies of Minecraft sold between its launch in 2009 and June this year. Minecraft is a stunningly simple game: you play in a world comprised of building blocks. These blocks take different forms, and the objective is simple: mine for resources and build things with…
Nathan Elson
September 30, 2016
marketing

Defining Your Marketing Building Blocks

Last week I posed a question: Could we stop looking at our marketing audience and personas through the framework of a funnel and look at it through a framework of building blocks? To be fair, the idea of using a framework of building blocks did not occur to me all of…
Nathan Elson
September 11, 2016
General

At The Crossroad

This week we pivot.   Even though Click Laboratory officially started in 2013, it wasn't until November 2015 that we moved beyond just a mix of great contractors doing SEO and web design.  Fast forward to today and we are getting the whole team together from across the US to…
John Paul Mains
September 7, 2016
videography

How to Use Online Video to Attract Better Job Candidates

Here is one of the big questions hiring managers at companies are asking these days.  Do videos about company culture and mission help attract more (and better) candidates? When a company’s human resources department is seeking applications for an open position, they often post the job on the company website,…
Johnnie Web
September 6, 2016
Building Blocks marketing

Building Blocks to Better Marketing

40 years. The music director at my wife’s high school taught and led band for 40 years before he retired this summer. My wife, who twirled tall flags in the early 1990s for him, and I attended his retirement ceremony this past Saturday. The event was lovely. Hundreds of former…
Nathan Elson
September 4, 2016

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