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In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO


8 Reasons Why Your Competitors Absolutely Suck

Your business is awesome.  It's growing and thriving.  Your customers love you, but you have those pesky competitors out there nipping at you constantly.  They are stealing your ideas.  They are learning from you. They suck and here are the sneaky reasons why. Competitors Don't Play Fair They Steal Your…
John Paul Mains
July 6, 2018

The Importance of Great Content

So, I am not a fan of Google. I wouldn't call it a love/hate relationship, but more of just an overall frustration with how Google has evolved over the years. For the vast majority of customers that I work with on SEO, they've had to rethink what it is they are…
John Paul Mains
December 13, 2017
influencer marketing marketing

Influencer Marketing Basics

You have heard the term influencer marketing, but what does it mean? It is a simple idea, where you get one person (or group) to change the directionality of your brand with their influence on their audience. You can accomplish this by reaching out and helping them with their specific…
Johnnie Web
May 30, 2017
A Beginner's Guide to MarTech: Building a Website A Beginner's Guide to MarTech

Building a Website

With more than a billion sites on the web (that is “billion” with a “b”), it is be a given that every business is online these days. Or is it? The truth is, only around 54% of businesses in America have websites. But, building a website doesn't have to be difficult process. What makes…
Nathan Elson
April 17, 2017

Why is Customer Data so Powerful?

The primary goal of almost every business is to get customers to buy something.  It doesn't matter if that business is the little dress shop on the corner or the online giant Amazon.  There are of course many factors that go into whether a business will succeed or not, but…
John Paul Mains
April 11, 2017
A Beginner's Guide to MarTech

A Beginner’s Guide to MarTech

Let me Google "Digital Marketing" for you. Since the dawn of the personal computer marketing has changed dramatically. What was once the industry of Mad Men has become the playground of the David Lightman’s of the world. Digital Marketing and MarTech (Marketing Technology) are a complex web of things. And they…
Nathan Elson
April 10, 2017
content marketing

3 Target Audiences You Must Reach to Succeed Online

So you've finally cracked the content creation issue and you're publishing a couple of new blog posts every week and you have the social media team super busy promoting it all over social channels. You're even making guest appearances on podcasts and blogs, but now months later, you've barely seen any…
Johnnie Web
January 30, 2017

What is a Growth Rate?

When I was a kid, I think I drove my Mom nuts wanting to constantly have my height measured.  We had so many marks on the wall next to our garage door and dates next to them it looked more like someone had painted a messy, grayish, stripe next to…
John Paul Mains
December 7, 2016

Building Your Marketing Strategy With Building Blocks

106,859,714 That is the number of copies of Minecraft sold between its launch in 2009 and June this year. Minecraft is a stunningly simple game: you play in a world comprised of building blocks. These blocks take different forms, and the objective is simple: mine for resources and build things with…
Nathan Elson
September 30, 2016
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