75% of PPC Google Ad Budget is Wasted

You deserve better results. Begin by taking the guesswork out of your marketing.

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A Competitive Advantage Over Your Competitors Ads

Effective advertising on Google Ads goes beyond just keywords and ad creation. Our full customer journey approach harnesses the power of Google’s machine learning with our data platform Lumentis for audience targeting to generate visitors that turn into sales.

Audience Audit

We perform an in-depth analysis of your target audience and the demographic data of past customers and around your place of business.

Experimentation

We take an experimentation approach to audiences, keywords, ads and landing pages to drive consistent sales growth from paid advertising.

Optimization

We carefully measure our A/B experiments based on KPIs that best align with your goals, and optimize it all so we ensure consistent growth.

Drive Growth

We perform an in-depth analysis to determine which campaigns, ads, and keywords generate the most SQLs.

Analysis

We analyze not just the results, but every step of our process to drive the leads and sales you need.  Constant improvement over time is the goal of every campaign we manage for you.

PPC and CRO

A winning combination of PPC and CRO.

At the heart of all of our advertising is a desire to constantly improve clicks and conversions.  Every ad is optimized over time to appeal to your target market.  When possible, every landing page is A/B tested to get the best results. PPC is not simply a set it and forget it strategy.  To drive the desired growth, it must constantly improve based on the data we collect from the audiences converting and not converting through your Google Search and Display ads.

The Power of Data

Harness the Power of Customer Targeting with Lumentis

We believe in using data to reach more customers so much we built our own audience management platform Lumentis.io to help you reach your target market.  Google and Bing are keyword-focused and interest-focused.  This is very powerful, but it’s not customer-focused.  We can use the power of geographic and demographic data to help target just the right audience to ensure your budgets are not wasted.

Paid Search Platforms You Can Use to Reach Your Target Audience

Google Ads is the biggest paid search platform, but it isn’t the only one out there that can generate sales. Bing, Yahoo, and DuckDuckGo also have paid search options that can sometimes yield great results.

Google Paid Search

There are over 3.5 billion searches every day on Google. That’s a lot of chances for you to be in front of a potential customer.

This also means there is a lot of competition in organic SEO. This means showing ads on Google Search results pages right when customers are looking to buy is important to getting clicks.  This is how Google has designed it to work.  They force businesses that can’t rank at the top of search engine results when a search is made, to be able to buy top results.

When conducting paid search campaigns on Google Ads, we have to bid on just the right keywords, to be in front of the right audience, with the right ad so that budgets are not wasted.  This is why testing everything is so critical to a paid search campaign to find what works and what doesn’t.

Any company operating online should be using paid search to reach prospects on Google Ads. Without using at least remarketing, you are losing the opportunity to close more leads and generate sales.

Bing/Yahoo Paid Search Management

The latest estimates show that Google search owns about 70-80% of online search traffic. Bing and Yahoo make up the other 20-30% of search traffic.  The traffic Bing does control is generally considered a different demographic than what you find on Google.

Usually, you can’t simply duplicate your ad campaigns from Google to Bing.  Depending on your industry you are in, since the demographics are different, you’ll find that keywords and ads perform differently as well.

This understanding can be gained by analyzing who is visiting and who is converting from different search engines.  The bid strategy is going to be pretty similar and your goals will probably be the same, but how you present your creative will need to be tested.  Remember, take the guesswork out of your marketing by testing analyzing the data.  It’s what we do.

Request a Free Advertising Proposal

Want us to take a look at your paid account to see where you could drive down your ad spend and increase conversions? Just let us know and we will create a proposal for improving the results of your ad budget.

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