In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO


Is Church Marketing Too Scary?

Growing up in the deep south in the 70s and 80s there appeared to be no shortage of TV "evangelists" wanting money for something. It was one of the big reasons I refused to go to church at that age. Why did I have to give $100+ to get to…
John Paul Mains
May 10, 2016
content marketing

The Right Way to Win at SEO

So you've finally cracked the content creation issue and you're publishing a couple of new blog posts every week and you have the social media team super busy promoting it all over social channels. You're even making guest appearances on podcasts and blogs, but now months later, you've barely seen…
John Paul Mains
August 17, 2015

The Best Digital Products are Painkillers
Lead Generation

The History of Lead Generation

I had an interesting question come to mind recently.  What did businesses do to create awareness before the Internet?  What were the best tools to generate business leads?  Well, I didn't have to dig too far, but here is a (very high level) infographic on the history of lead generation.
John Paul Mains
July 30, 2014
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