If you do any kind of business online, you know the importance of having a great design that will retain visitors, but did you know that it goes further than just the layout and color schemes? The typography you use for the text on your site has been proven in…
Johnnie WebDecember 4, 2014
What makes people click on your blog posts? If you think it’s your content, then you’re wrong. The first thing Internet users see are the headline and photo, making these two key components of drawing in readers. When your blog posts have compelling headlines that scream “click me!”, then you…
Johnnie WebNovember 23, 2014
Mobile e-commerce is rapidly becoming a must have for any Internet Retailer. The smartphone experience is so challenging though that UX designers may end up revolting at executives that think simply creating a responsive version of their catalog is the best thing to do. Hint: it's NOT! There are many…
John Paul MainsSeptember 2, 2014
I had an interesting question come to mind recently. What did businesses do to create awareness before the Internet? What were the best tools to generate business leads? Well, I didn't have to dig too far, but here is a (very high level) infographic on the history of lead generation.
John Paul MainsJuly 30, 2014
Most organizations have the classic issue where the Sales teams and Marketing teams simply don't get along. Sales thinks Marketing is sending over lots of low quality leads and Marketing thinks Sales ignores them or that they just keep butting in. Well, the reality is that they are both right…
John Paul MainsJuly 17, 2014
Being in this industry for so long, you get to know your competitors really well. There are some great companies in the area and there are some really, really bad ones. So I thought it might be useful to put together a list of companies in the Tampa and St.…
John Paul MainsJuly 9, 2014
Has anyone seen the latest University of Phoenix UoP commercials? What is the message? Get an education at UoP - our graduates are executives in business and we have business partners to help you get to where you want to be. Colleges like Strayer University, Grand Canyon University are now…
Jeff RothMay 29, 2014
When employers think of a Community College, they usually think of a place for a student to receive a quality, two year education, at an affordable price. My experience in talking with business executives about the college in their local community is almost always favorable - "I received my 2-year…
Jeff RothMay 7, 2014
Homepage Changes You Can Make To Increase Conversions If your homepage isn't converting visitors into customers, you are missing out on possible sales. Your homepage is probably the most visited page on your website. For the majority of websites, it typically receives more than 50% of all visitor traffic compared…
John Paul MainsMay 5, 2014
Increasing Your Lead Volume With Font Changes How Numara Achieved a 133% Improvement in Conversion Rate One of our customers, Numara Software is a $100M global IT software company. Their website was pretty large and was deployed in 12 different languages across the world. Like most companies, they were using…
John Paul MainsApril 24, 2014
If you run a business or organization of any type, I sure hope you have a website. One of the most important part of your site is the homepage. The homepage tells your story, it connects with you audience and it motivates people to take action. This seems obvious, but…
John Paul MainsMarch 17, 2014
Everyone knows its great to have a website, but if all you do is build a website and take email, you have not kept up with the changes that will have a big impact on growing your business. The Web Has Come a Long, Long Way When I first started…
John Paul MainsFebruary 26, 2014
Over the past five of years of really diving into social media, I've learned a lot of technique to really increase followers and drive traffic. We all know that you have to create good content to attract people to your website or blog. Driving people to your site is also…
John Paul MainsFebruary 24, 2014
Ok, let's be honest. Most of us use social media at least once a day. Many of us use it a few times every hour even! Did you know you didn't have much of a chance resisting apps like Facebook, Pinterest and others once you started using them? It wasn't…
John Paul MainsFebruary 13, 2014
So I've been using Google Helpouts now for the last couple of weeks. Google Helpouts has been the best source for new leads I've had since they launched it a couple of weeks ago. My marketing funnel is getting full! What is Google Helpouts? This is a new service that…
John Paul MainsNovember 13, 2013
If you click on any Google ad, banner ad or link in a company email, you'll be taken to what is called a Landing Page. These pages are designed to convert visitors into customers or at least capture some information to nurture people to being a customer in the future.…
John Paul MainsSeptember 27, 2013
I recently had the honor of testing out a really interesting service called YouEye for gathering visitor feedback of your website and application. We've all seen the taste testing commercials and the focus groups where a bunch of people sit in a room and review a product. The problem with…
John Paul MainsAugust 30, 2013
Have you ever seen those TV commercials for Sonic with the two nerdy guys and then thought to yourself the ad was so lame that you should have gone into advertising just so that you didn't have to endure another one? It has crossed my mind more than once. The…
John Paul MainsJuly 4, 2013
Everyone knows its necessary to have a website these days. Some try their hand at social media, maybe create a blog or an online newsletter, but without at least a simple plan, you can't learn what works and what doesn't. You are just wasting your budget. You have not kept…
John Paul MainsJune 25, 2013
Can you claim you've done everything possible to improve the conversion rates on your website? Let's face it, most people do not want to fill out any kind of form on your website, but there are a number of things you can do to improve the odds. Hopefully you have…
John Paul MainsJune 18, 2013
So you are interested in conversion optimization and want to find out what it is and how it can help your business? Conversion optimization is the practice of improving the performance of your website and forms so that you can turn visitors into possible customers. If your website isn't converting…
John Paul MainsJune 18, 2013
If you've even been to a party when you didn't know anyone, you know it can be a challenge starting up a conversation without first asking some of the default questions about their job,the weather, similar interests an so on. Websites don't typically ask these questions up front, so how…
John Paul MainsJune 18, 2013
Blogging is a cornerstone for lead generation at successful B2B companies. Let's face it, unless you have a product used by millions of people, there is only so much fluffy marketing material that can be created. Marketing copy can be updated as often as you like, you can post new…
John Paul MainsApril 23, 2013
If you run a Wordpress website, it is just a matter of time until a hacker attempts to take control of it. They may not even be interested in your website but merely the server it sits on. The reason they want your server is simple. It gives them a…
John Paul MainsApril 15, 2013
I'm a big fan of animated movies. My wife doesn't really understand why I like them, but I enjoy them as much as our three young kids. One of my favorites is "Meet The Robinsons". Keep Blogging Forward The theme of the movie is to "keep moving forward". This is…
John Paul MainsApril 3, 2013
Throughout my 16 years of building websites, I've worked within web agencies, and I've hired many web agencies. I've heard their pitches and I've fixed their work. I know intimately how they make money, how they staff, what drives them and why so many are simply not worth what you…
John Paul MainsMarch 18, 2013
What is a quick way of improving bounce rate and site stickiness? Simply underline your links in your web content. In the past I liked the clean look of not underlining but merely changing the color of links. Well, that's not enough. I found that underlining links, at a minimum,…
John Paul MainsFebruary 23, 2013
I'm a big proponent of adaptive web design and conversion rate optimization. I love the tools that are out there such as Google's ex Opmitizer, Visual Website Optimizer and Unbounce. But one thing I've learned over time using these tools is that they are subject to making inaccurate claims about…
John Paul MainsSeptember 26, 2012
By this point, if you are in the web industry or are responsible for any website, you've heard about responsive design. The explosion of smartphones and tablets on wireless web browsing has caused an explosive growth of templates and frameworks for responsive design. It’s been around a few years, but responsive…
John Paul MainsMay 20, 2012
