In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

3 Cheat Codes to Top Search Engine Rankings

I love cheat sheets for video games. It's not like I want to cheat, but some of these games take foreeeevvvverrrr. If I wasn't a Dad of three awesome girls and not married to an incredible wife, I would take my time to complete games all the way through. But…

John Paul MainsJune 28, 2016

christian

Is Church Marketing Too Scary?

Growing up in the deep south in the 70s and 80s there appeared to be no shortage of TV "evangelists" wanting money for something. It was one of the big reasons I refused to go to church at that age. Why did I have to give $100+ to get to…

John Paul MainsMay 10, 2016

Beginner's Tactics for Conversion Optimization

web analytics

11 Steps to Setting up Google Tag Manager [GTM] V2 to Track Clicks

Google Analytics is a great product, but just out of the box, it has a major limitation. If a person visits a page or several pages on your website, Google Analytics can tell you the page they visited, roughly how long they stayed and if they went to another page…

John Paul MainsAugust 24, 2015

content marketing

The Right Way to Win at SEO

So you've finally cracked the content creation issue and you're publishing a couple of new blog posts every week and you have the social media team super busy promoting it all over social channels. You're even making guest appearances on podcasts and blogs, but now months later, you've barely seen…

John Paul MainsAugust 17, 2015

conversion-optimization

How to Write Compelling Call-to-Actions that Drive People to Click

Did you know that using numbers and data in your content can boost engagement, but using too many adverbs could kill it? There are many aspects to writing content that stimulates action from your readers -- a lot of which writers don’t know or do not implement. If you are…

Johnnie WebMarch 4, 2015

Lead Generation

The Importance of Scoring Visitors for the Best Leads

Do you currently believe that all of your website visitors hold the same value? Unless every visitor that comes to your website or opens an email converts to a customer, then this way of thinking is wrong and could be costly for your sales team and business. As with any…

Johnnie WebJanuary 10, 2015

web analytics

Using Google Analytics to Help Create Customer Personas

Do you know your customers like the back of your hand? If your answer is no, then you’re making the same mistake countless businesses make when trying to increase their ROI. Why Should We Develop Digital Personas? Customers are the thriving source of every business, so it only makes sense…

Johnnie WebJanuary 6, 2015

The Best Digital Products are Painkillers

conversion-optimization visitor engagement

How Typography Can Negatively Affect Your Conversion Rates

If you do any kind of business online, you know the importance of having a great design that will retain visitors, but did you know that it goes further than just the layout and color schemes? The typography you use for the text on your site has been proven in…

Johnnie WebDecember 4, 2014

conversion-optimization

5 Traits of Compelling Headlines that Boost Conversion

What makes people click on your blog posts? If you think it’s your content, then you’re wrong. The first thing Internet users see are the headline and photo, making these two key components of drawing in readers. When your blog posts have compelling headlines that scream “click me!”, then you…

Johnnie WebNovember 23, 2014

Engagement Marketing

5 Ways to Increase Conversion Rates with Engagement Marketing

Traditional marketing methods, like direct marketing, email marketing and PPC ads still have a place in today’s time, but they are quickly becoming obsolete techniques. Technology has made our society more engaging, so it only makes sense that marketing would become engaging as well. Instead of directing marketing messages at…

Johnnie WebOctober 24, 2014

ecommerce mobile e-commerce

Improving the Mobile Experience for Swipers and Searchers

Mobile e-commerce is rapidly becoming a must have for any Internet Retailer. The smartphone experience is so challenging though that UX designers may end up revolting at executives that think simply creating a responsive version of their catalog is the best thing to do. Hint: it's NOT! There are many…

John Paul MainsSeptember 2, 2014

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In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

3 Cheat Codes to Top Search Engine Rankings

Is Church Marketing Too Scary?

11 Steps to Setting up Google Tag Manager [GTM] V2 to Track Clicks

The Right Way to Win at SEO

How to Write Compelling Call-to-Actions that Drive People to Click

The Importance of Scoring Visitors for the Best Leads

Using Google Analytics to Help Create Customer Personas

How Typography Can Negatively Affect Your Conversion Rates

5 Traits of Compelling Headlines that Boost Conversion

5 Ways to Increase Conversion Rates with Engagement Marketing

Improving the Mobile Experience for Swipers and Searchers

Solutions

Case Studies

Recent Blog Posts

In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

Solutions

Case Studies

Recent Blog Posts

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