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In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

Lead Generation

The History of Lead Generation

I had an interesting question come to mind recently.  What did businesses do to create awareness before the Internet?  What were the best tools to generate business leads?  Well, I didn't have to dig too far, but here is a (very high level) infographic on the history of lead generation.
John Paul Mains
July 30, 2014
marketing

Community College Strategies for Competing with For-Profits

Has anyone seen the latest University of Phoenix UoP commercials?  What is the message?  Get an education at UoP - our graduates are executives in business and we have business partners to help you get to where you want to be.  Colleges like Strayer University, Grand Canyon University are now…
Jeff Roth
May 29, 2014
Building Homepages that Convertadaptive-web-designWeb Strategy

Building Homepages that Convert

Homepage Changes You Can Make To Increase Conversions If your homepage isn't converting visitors into customers, you are missing out on possible sales. Your homepage is probably the most visited page on your website. For the majority of websites, it typically receives more than 50% of all visitor traffic compared…
John Paul Mains
May 5, 2014
Lead Generation

Using Google Helpouts for Lead Generation

So I've been using Google Helpouts now for the last couple of weeks. Google Helpouts has been the best source for new leads I've had since they launched it a couple of weeks ago. My marketing funnel is getting full! What is Google Helpouts? This is a new service that…
John Paul Mains
November 13, 2013
blog

YouEye – Agile User Research

I recently had the honor of testing out a really interesting service called YouEye for gathering visitor feedback of your website and application. We've all seen the taste testing commercials and the focus groups where a bunch of people sit in a room and review a product. The problem with…
John Paul Mains
August 30, 2013
blog

What Makes A Great Digital Marketing Plan

Everyone knows its necessary to have a website these days. Some try their hand at social media, maybe create a blog or an online newsletter, but without at least a simple plan, you can't learn what works and what doesn't. You are just wasting your budget.  You have not kept…
John Paul Mains
June 25, 2013
Lead Generation

Blogging’s Impact on B2B Lead Generation

Blogging is a cornerstone for lead generation at successful B2B companies.  Let's face it, unless you have a product used by millions of people, there is only so much fluffy marketing material that can be created. Marketing copy can be updated as often as you like, you can post new…
John Paul Mains
April 23, 2013
content marketing

Blog Strategy – Keep Moving Forward

I'm a big fan of animated movies. My wife doesn't really understand why I like them, but I enjoy them as much as our three young kids. One of my favorites is "Meet The Robinsons". Keep Blogging Forward The theme of the movie is to "keep moving forward". This is…
John Paul Mains
April 3, 2013
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