Here is one of the big questions hiring managers at companies are asking these days. Do videos about company culture and mission help attract more (and better) candidates? When a company’s human resources department is seeking applications for an open position, they often post the job on the company website,…
I love cheat sheets for video games. It’s not like I want to cheat, but some of these games take foreeeevvvverrrr. If I wasn’t a Dad of three awesome girls and not married to an incredible wife, I would take my time to complete games all the way through. But…
Growing up in the deep south in the 70s and 80s there appeared to be no shortage of TV “evangelists” wanting money for something. It was one of the big reasons I refused to go to church at that age. Why did I have to give $100+ to get to…
[Updated April 2018] Google Analytics is a great product, but just out of the box, it has a major limitation. If a person visits a page or several pages on your website, Google Analytics can tell you the page they visited, roughly how long they stayed and if they went…
So you’ve finally cracked the content creation issue and you’re publishing a couple of new blog posts every week and you have the social media team super busy promoting it all over social channels. You’re even making guest appearances on podcasts and blogs, but now months later, you’ve barely seen…
Did you know that using numbers and data in your content can boost engagement, but using too many adverbs could kill it? There are many aspects to writing content that stimulates action from your readers — a lot of which writers don’t know or do not implement. If you are…
Do you currently believe that all of your website visitors hold the same value? Unless every visitor that comes to your website or opens an email converts to a customer, then this way of thinking is wrong and could be costly for your sales team and business. As with any…
Do you know your customers like the back of your hand? If your answer is no, then you’re making the same mistake countless businesses make when trying to increase their ROI. Why Should We Develop Digital Personas? Customers are the thriving source of every business, so it only makes sense…
