Skip to main content

In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO


Defining Your Marketing Building Blocks

Last week I posed a question: Could we stop looking at our marketing audience and personas through the framework of a funnel and look at it through a framework of building blocks? To be fair, the idea of using a framework of building blocks did not occur to me all of…
Nathan Elson
September 11, 2016

At The Crossroad

This week we pivot.   Even though Click Laboratory officially started in 2013, it wasn't until November 2015 that we moved beyond just a mix of great contractors doing SEO and web design.  Fast forward to today and we are getting the whole team together from across the US to…
John Paul Mains
September 7, 2016

How to Use Online Video to Attract Better Job Candidates

Here is one of the big questions hiring managers at companies are asking these days.  Do videos about company culture and mission help attract more (and better) candidates? When a company’s human resources department is seeking applications for an open position, they often post the job on the company website,…
Johnnie Web
September 6, 2016
Building Blocks marketing

Building Blocks to Better Marketing

40 years. The music director at my wife’s high school taught and led band for 40 years before he retired this summer. My wife, who twirled tall flags in the early 1990s for him, and I attended his retirement ceremony this past Saturday. The event was lovely. Hundreds of former…
Nathan Elson
September 4, 2016

Is Church Marketing Too Scary?

Growing up in the deep south in the 70s and 80s there appeared to be no shortage of TV "evangelists" wanting money for something. It was one of the big reasons I refused to go to church at that age. Why did I have to give $100+ to get to…
John Paul Mains
May 10, 2016
content marketing

The Right Way to Win at SEO

So you've finally cracked the content creation issue and you're publishing a couple of new blog posts every week and you have the social media team super busy promoting it all over social channels. You're even making guest appearances on podcasts and blogs, but now months later, you've barely seen…
John Paul Mains
August 17, 2015

The Best Digital Products are Painkillers
  • download-now
    Step by Step SEO Conversion Checklist

    • Hidden
    • This field is for validation purposes and should be left unchanged.

    Easy to Print for Daily Use