Skip to main content

In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO


Landing Pages that Convert

If you click on any Google ad, banner ad or link in a company email, you'll be taken to what is called a Landing Page. These pages are designed to convert visitors into customers or at least capture some information to nurture people to being a customer in the future.…
John Paul Mains
September 27, 2013

YouEye – Agile User Research

I recently had the honor of testing out a really interesting service called YouEye for gathering visitor feedback of your website and application. We've all seen the taste testing commercials and the focus groups where a bunch of people sit in a room and review a product. The problem with…
John Paul Mains
August 30, 2013

What is Adaptive Web Design?

Have you ever seen those TV commercials for Sonic with the two nerdy guys and then thought to yourself the ad was so lame that you should have gone into advertising just so that you didn't have to endure another one? It has crossed my mind more than once. The…
John Paul Mains
July 4, 2013

What Makes A Great Digital Marketing Plan

Everyone knows its necessary to have a website these days. Some try their hand at social media, maybe create a blog or an online newsletter, but without at least a simple plan, you can't learn what works and what doesn't. You are just wasting your budget.  You have not kept…
John Paul Mains
June 25, 2013

Does Your Website Create Fans?

If you've even been to a party when you didn't know anyone, you know it can be a challenge starting up a conversation without first asking some of the default questions about their job,the weather, similar interests an so on. Websites don't typically ask these questions up front, so how…
John Paul Mains
June 18, 2013
  • download-now
    Step by Step SEO Conversion Checklist

    • Hidden
    • This field is for validation purposes and should be left unchanged.

    Easy to Print for Daily Use