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In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

Social Media Influencerblog

Five Characteristics of Top Influencers

You know that feeling you get when you pick up the phone to call your cable or phone company? You’d almost prefer to go to the dentist I bet! Its easy to get frustrated with those automated systems, especially the new “voice recognition” ones that I find myself pressing lots…
John Paul Mains
June 3, 2013
Lead Generation

Blogging’s Impact on B2B Lead Generation

Blogging is a cornerstone for lead generation at successful B2B companies.  Let's face it, unless you have a product used by millions of people, there is only so much fluffy marketing material that can be created. Marketing copy can be updated as often as you like, you can post new…
John Paul Mains
April 23, 2013
blog

How to Know if You’ve Hired a Bad Web Designer

Throughout my 16 years of building websites, I've worked within web agencies, and I've hired many web agencies.  I've heard their pitches and I've fixed their work.  I know intimately how they make money, how they staff, what drives them and why so many are simply not worth what you…
John Paul Mains
March 18, 2013
visitor engagement

Your Underlinks are Showing

What is a quick way of improving bounce rate and site stickiness? Simply underline your links in your web content. In the past I liked the clean look of not underlining but merely changing the color of links. Well, that's not enough. I found that underlining links, at a minimum,…
John Paul Mains
February 23, 2013
conversion-rate-tactics

Your Website is Not an Etch-A-Sketch

A common practice seen among most organizations serious about the web is a redesign of their website after 2-3 years. Not just a simple change or two, but an entire overhaul of the site. This practice of just shaking up the website and erasing everything doesn't make sense. It takes…
John Paul Mains
February 22, 2013
SEO

SEO 101: Meta Keywords

META Keywords  is a header tag embedded in a web page that identifies primary keywords on a page.  This tag is embedded in the <head> portion of your HTML and may look like: <meta name="Keywords" content="keyword1, keyword2, keyword3" /> You can't see this tag unless you take a peek in the source…
John Paul Mains
February 21, 2013
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