Creating a New Website To Drive Lead Improvement for B2B Software Sales
Barbecana.com Website Release Case Study
We recently worked with Barbecana on the release of their new website. Barbecana makes Full Monte, which is software that dramatically improves project management. The existing website they had was working fine, but it wasn’t easy to maintain and make changes. Of course, companies need to be able to change quickly these days, so this was a big problem. Also, the website was not responsive.
The content for the site was in good shape, so the entire site was migrated over to WordPress with a new responsive theme and better SEO friendliness.
Organic Results of New Website
So how did this all work for Barbecana.com? The new website was released at the beginning of May 2016. The two graphs below (sorry we can’t show actual customer numbers) show a great increase in organic visitors from the search engines. There are many things that can still be done that will drive these numbers higher, but our teams continue to work together to find new ways to increase organic traffic.
Here are the overall YOY improvements in traffic to the site after the release show a 53% increase in organic traffic.