Innography
Increasing Organic Traffic 49%. An SEO Case Study

BEFORE CLICK LABORATORY
SEO Competition for Highly Competitive Terms
The next step was to begin understanding some of the user behavior to impact conversion rates.  The content was difficult to read and conversion actions were not as obvious as they could be. A focus was made on increasing user engagement with content. Small gains were made in pages viewed and average time on the site.  Increases in conversion rates during tests ranged from 1-12%.
WITH CLICK LABORATORY
Organic Results of New Website
So how did this all work for Innography.com?   The graph below (sorry we can’t show actual customer numbers for customer privacy) show a great increase in organic visitors from the search engines.  There are many things that can still be done that will drive these numbers higher, but our teams continue to work together to find new ways to increase organic traffic.
Here are the overall YOY improvements in traffic to the site over the last three months.  Site improvements and new content has led to a 49% increase in organic traffic.