Our Daily Bread Ministries, a global Christian organization producing content in 58 languages, needed to transform its digital outreach. Their ambitious goal: go beyond daily devotionals and engage global audiences with powerful stories of Bible engagement, donor impact, and regional initiatives.

Click Laboratory partnered with Our Daily Bread to overhaul their Salesforce Marketing Cloud implementation—transforming a basic content delivery system into a dynamic, regionally adaptive, donor-aware global marketing platform.

The Challenge

Our Daily Bread Ministries had a vision: to connect with their global audience in a deeper, more personalized way. While Salesforce Marketing Cloud had been deployed, it was primarily configured for one purpose—distributing daily devotionals across multiple languages.

Watch Austin Davco, VP of Marketing for ODBM

However, the needs of the ministry were growing. Each regional office had its own marketing priorities and campaigns—like the Light Project in Indonesia, where solar-powered lights were being distributed to families without electricity. These stories and initiatives needed to reach the right people at the right time—but the current setup wasn’t flexible or segmented enough to handle this complexity.

“Marketing Cloud was doing what it was set up to do—distribute our daily devotional globally. But we needed more. We’re more than a devotional.”
—Austin Davco, VP of Marketing, Our Daily Bread Ministries

With 15-20 users around the world interacting with the system in very different ways, and CRM integrations lagging behind, the tool wasn’t living up to its promise. The nonprofit needed a partner who could not only navigate the technical depth of Marketing Cloud, but also understand the unique business needs and regional challenges faced by a globally distributed team.

Our Approach

Click Laboratory began by listening. Rather than prescribing a one-size-fits-all solution, we worked closely with Austin and regional marketing leaders to understand:

• The internal roadblocks and frustrations with Marketing Cloud

• The nuances of donor segmentation versus general subscribers

• The legal and cultural considerations of email marketing in different countries

• The internal desire for validation of their direction and ideas

This wasn’t just a system reconfiguration. It was a reimagining of how Our Daily Bread could engage globally through storytelling and ministry updates.

“You guys just listened more than you told us what to do… and understood our challenges.”
—Austin Davco

Together, we redesigned the Marketing Cloud architecture to:

• Enable region-specific campaign management

• Support multilingual, multiregional audience segmentation

• Integrate more deeply with existing CRM infrastructure

• Empower internal teams to feel ownership and clarity in using the tool

Throughout the engagement, Click Laboratory focused on building trust and clarity, not delivering quick fixes. We offered validation, strategic direction, and technical precision.

The Results

Our Daily Bread emerged with a transformed marketing platform that could finally scale to meet the diverse needs of its global ministry.

• Global Enablement: Marketing Cloud now empowers 15-20 global users to run localized campaigns and communicate regional impact stories effectively.

• Audience Segmentation: Donors and subscribers are now targeted more granularly, improving engagement and personalization.

• Ministry-Wide Buy-In: Internal teams felt heard, supported, and validated—leading to smoother adoption and better cross-regional collaboration.

• Strategic Agility: The nonprofit now has a flexible infrastructure to support both day-to-day devotional distribution and major global initiatives.

“What I really liked about working with you guys was the partnership. It wasn’t about quick solutions. It was about solving it together.”

Why Click Laboratory

This project showcases Click Laboratory’s unique strength: blending deep technical expertise with a human-centered, collaborative approach. We don’t just implement tools—we empower organizations to use them in ways that align with their mission and maximize their impact.

If your organization is looking to get more out of Salesforce Marketing Cloud—or any digital marketing platform—Click Laboratory is your partner in making every message matter.