Content Analytics

Citation rate, share of answer, referring LLM traffic, and a page-level cite map: which metrics show where content is being cited, and what to ignore.

Use Search Console and GA4 to decide whether to refresh a URL, merge overlapping pages, or set a 301 redirect when content decays.

Find stale stats, replace them with sourced figures, update charts, note last verified, and re-submit for indexing. A repair playbook for outdated statistics in old blog posts.

Score URLs from Google Search Console into a ranked refresh, merge, or redirect queue, then confirm priority with GA4 before you commission any rewrites.

Ranking on page one does not guarantee clicks. Learn six reasons CTR falls while position holds, how to diagnose query-level drops in GSC, and a four-week recovery playbook.

A fixed prompt set, a mention and citation log, and a before-and-after scorecard tied to Search Console, so you can prove whether a content refresh actually lifted AI visibility.

Learn how to determine if a traffic drop is content decay versus algorithm shifts, CTR problems, or seasonality before you launch a refresh sprint.

A practical content decay training playbook for marketing teams: roles, warning signs, review cadence, escalation rules, and refresh decisions.

How to tie AI visibility to pipeline and revenue with three CFO-safe layers: observed AI referrals, assisted brand lift, and directional mention correlations.

A practical playbook to reverse content decay: fix depth by signal, three before/after examples, and recovery windows you can put in your refresh queue.

Learn how to measure content decay with a 30-minute GSC export, GA4 engagement checks, metric thresholds, and a monthly review cadence your team can keep.

Run a B2B content audit as a five-phase loop: inventory, ROT and decay scoring, priority rubric, refresh queue, and pipeline measurement. Checklist and workflow for marketing leaders.

Publishing every week but traffic keeps falling? Five reasons publish-more-still-fails, how to spot decay and cannibalization, and a 90-day recovery plan.

Which content metrics should B2B marketers track? Get 12 definitions, GSC and GA4 data sources, review cadence, and a starter dashboard layout.

Content analytics measures how your content performs across discovery, engagement, and pipeline — and what to fix next. A practical B2B definition and starter plan.