Ecommerce Ad Budget and ROI Calculator
See what your ad budget could return before you spend it. Enter your numbers, pick a profit margin, and watch your revenue, ROAS and profit update instantly.
Step 1
Enter your numbers
What you pay each time someone clicks your ad. In Google Ads, look for "Avg. CPC".
How much you plan to spend on ads each month.
The share of visitors who buy. Find it in Google Analytics or Google Ads as "Conv. rate".
The average amount a customer spends per order.
Step 2
Your profit margin
Margin is the share of each sale you keep after product costs, shipping and fees. Not sure of yours? Enter a low and a high guess and compare.
Your results
What your ad budget could return
Enter a cost per click and a monthly budget greater than zero to see your results.
Low margin
- Profit
- - Revenue × margin
- ROI after ad spend
- - Profit − ad budget
High margin
- Profit
- - Revenue × margin
- ROI after ad spend
- - Profit − ad budget
Want Better Numbers? Let's Talk.
If your results showed room to improve, we can help. Tell us a little about you and your website, and we will follow up about your ads.
- Tell us where to reach you
- We take a look at your website and ads
- We follow up with ideas to improve your numbers
Prefer to talk now? Call (813) 344-2520 or email hello@clicklaboratory.com.
Request a free ad review
Four quick fields, and we will take it from there.
