Franchise & multi-location work

Helping National Brands Win in Local Markets. Local Search. Every Location.

A strong national brand does not automatically create strong local performance. We help franchise and multi-location companies improve the digital experience between the brand, the location, and the customer.
National strategy. Local visibility. Better customer journeys.
Search visibility through a website launch
Index, 100 = before
100
100
Before
72
100
Launch
84
108
+3 months
94
120
+6 months
Typical migration
Outback Steakhouse with Click Laboratory
A new enterprise website usually costs years of search visibility. Outback’s finished 20% ahead of where it started.

Franchise and multi-location brands we’ve helped

Subway
Outback Steakhouse
Miller’s Ale House
Christian Brothers Automotive
Featured work

Three National Brands. Three Different Jobs.

Subway

SEO and Conversion Across a National Franchise Website

SEO + CRO + Technical Strategy
Ongoing SEO and conversion optimization across a complex national website: technical SEO, content strategy, website changes, search performance, conversion analysis, and protecting rankings as the platform evolves. For a franchise brand, corporate website changes affect how individual locations are discovered and how easily customers move from search to ordering.
Outback Steakhouse

20% Better SEO Performance After a Major Website Launch

SEO + Website Migration + Content
Launching a new enterprise website can put years of search visibility at risk. We worked alongside Outback through the migration to protect organic performance while opening up additional search growth: redirects, crawlability, page structure, technical SEO, legacy content, and monitoring throughout the launch.
Miller’s Ale House

Connecting National SEO With Local Restaurant Discovery

Local SEO + Hyperlocal Content + Website Management
The corporate website has to support hundreds of local customer decisions. Our work includes national and hyperlocal SEO, location-page optimization, structured data, website development, conversion improvements, and integrations that keep location information accurate. The goal: discover the brand nationally, find the right location locally.
National brand. Local customer.

Customers Don’t Experience the Brand as an Org Chart.

They experience a search result, an ad, a location page, a menu, an offer, or a nearby store. The journey usually looks like this:
Search or Ad
Brand or Local Page
Location
Action
Customer

Our work strengthens each of those connections, so the brand’s national strength actually reaches the local customer.

Experience across the franchise system

Where the Work Happens.

National SEO

Protect and grow the search visibility of the overall brand.

Local Search

Help individual locations appear when nearby customers are ready to choose.

Franchise Websites

Support complex websites where national and local needs have to work together.

Hyperlocal Content

Create useful local content without turning hundreds of location pages into copies of one another.

Conversion

Look beyond traffic to understand whether visitors actually take the next step.

Website & Data Integrations

Connect location information, structured data, analytics, and the other systems behind the customer experience.
What our customers say

The Results Matter. So Does Working With the Team.

Zakk Kiser profile picture
Zakk Kiser
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Great team to work with. They’re responsive and always willing to go the extra mile. They’ve been a huge help across multiple website projects and consistently make the process easier for our team.
Faulknercounty IT profile picture
Faulknercounty IT
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
This was our first experience using Click Laboratory. It was great! We needed two new websites and the transition was painless. They did an outstanding job! John Paul was excellent to work with. He helped my team and I when it was time to go live with both of our sites and trained us on how to navigate through WordPress. I will definitely be using them again on future projects.
Steve Wade profile picture
Steve Wade
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
JP and his team can help you find solutions to complex technology problems and provide solutions that you can understand and manage. I would highly recommend Click Laboratory.
John Owen profile picture
John Owen
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
John Paul and the team at Click Laboratory designed and built our website. They have continued to offer excellent support and guidance as we continue to expand the site. Thank you.
Ron Maxwell profile picture
Ron Maxwell
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Every time I work with John Paul Mains at Click Laboratories, I am struck by his mastery of his craft and the confidence he instills through his expertise. It is truly an honor to recommend him to others, knowing he consistently delivers exceptional results.
Michael Breedlove profile picture
Michael Breedlove
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Great team of professionals who have helped me build my business over the last few years.
Howard Cooper profile picture
Howard Cooper
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I have worked with several developers over 15 years who all made promises that eventaully failed at keeping them. John Paul at Click Laboratory and his group are patient, thorough, receptive, and most of all HONEST. If he says thay can do something, they really can and will. When dealing with ClickLabs, have no fear and be confident that your project is in great hands.
Kristen Jones profile picture
Kristen Jones
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We were referred to Click Laboratory probably 15 years ago. John Paul is absolutely the best. Super knowledgeable and very helpful with all aspects of the marketing for our dental practice. We have seen so much growth and amazing results from the services they have provided for our dental practice. Thank you to John Paul and Click Laboratory. You can't go wrong with using this company. If you want results with growing, choose Click Laboratory!!! Kristen Jones, COO with Smile Dailey Dental
Andrew Velker profile picture
Andrew Velker
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I have been using Click as our main marketing firm/arm. What I love about the team is they have great talent, ideas, and methods. But they use them only after really listening to your needs, wants, and thoughts on where your company sits in the market. They then collaborate well to take ideas, refine them, and come out with materials and messages that make a huge impact. We have gotten compliments on our new messaging, branding, and outreach.
Chris Nichols profile picture
Chris Nichols
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have work with John Paul for several years now. They are an extremely talented digital design, content and SEO management/marketing firm.
Find the gaps

Where Is Your Franchise System Losing Growth?

It may be national SEO. It may be local visibility. It may be the website, conversion, location data, or the connection between corporate marketing and individual markets.
We help find the gaps and prioritize the improvements most likely to matter.
Where it usually leaks