Meta Ads Lead Cost and Budget Calculator
Find out how much you need to spend on Meta ads to get the leads you want. Enter your numbers and watch your cost per lead, sales and ROAS update instantly.
Step 1
Enter your numbers
What you pay each time someone clicks your Meta ad. In Ads Manager, look for "CPC (link click)".
How much you plan to spend on Meta ads each month.
The share of people who click and then fill out your form or call. Not sure? 2% to 5% is common.
Step 2
What a lead is worth
Not every lead becomes a customer. Tell us how many do, and what each sale brings in.
Leads who become customers.
Average revenue per customer.
Step 3
Your lead goal
We will show the monthly budget it takes to get there.
Your results
What your Meta ad budget could do
Enter a cost per click and a monthly budget greater than zero to see your results.
Cost of a lead
- You pay per lead
- - Ad budget ÷ leads
- A lead is worth
- - Close rate × value per sale
Revenue after ads
- Revenue
- - Sales × value per sale
- Left after ad spend
- - Revenue − ad budget
Want More Leads? Let's Talk.
If your results showed room to improve, we can help. Tell us a little about you and your website, and we will follow up about your Meta ads.
- Tell us where to reach you
- We take a look at your website and Meta ads
- We follow up with ideas to lower your cost per lead
Prefer to talk now? Call (813) 344-2520 or email hello@clicklaboratory.com.
Request a free Meta ads review
Tell us how to reach you, and we will take it from there.
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