Do you currently believe that all of your website visitors hold the same value? Unless every visitor that comes to your website or opens an email converts to a customer, then this way of thinking is wrong and could be costly for your sales team and business. As with any…
I had an interesting question come to mind recently. What did businesses do to create awareness before the Internet? What were the best tools to generate business leads? Well, I didn’t have to dig too far, but here is a (very high level) infographic on the history of lead generation.
Most organizations have the classic issue where the Sales teams and Marketing teams simply don’t get along. Sales thinks Marketing is sending over lots of low quality leads and Marketing thinks Sales ignores them or that they just keep butting in. Well, the reality is that they are both right…
So I’ve been using Google Helpouts now for the last couple of weeks. Google Helpouts has been the best source for new leads I’ve had since they launched it a couple of weeks ago. My marketing funnel is getting full! What is Google Helpouts? This is a new service that…
Blogging is a cornerstone for lead generation at successful B2B companies. Let’s face it, unless you have a product used by millions of people, there is only so much fluffy marketing material that can be created. Marketing copy can be updated as often as you like, you can post new…
