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Coke vs Pepsi: Which Website is Better at Converting Customers?

By October 8, 2021December 2nd, 2022Conversion Rate Optimization
Coke vs Pepsi

Getting sales is tough for everyone. Even the really big companies out there.

They have lots of great resources for doing continuous testing to see what improves sales. So we are putting Pepsi and Coke websites Head-to-Head so we can uncover some of their strategies for your use.

So I don’t know if you are old enough to remember, but there is a classic commercial that shows people on the street doing a taste test with Coke and Pepsi.  It is a Pepsi commercial, so you can imagine who the winner will of course be.

There was nothing scientific about it, it was merely meant to get people to “believe” it was so that Pepsi could convert some of those Coke drinkers to at least try Pepsi.

I have no idea whether it was effective or not.  Considering we haven’t seen any updates on that classic, I have to kind of assume it wasn’t as effective as everyone hoped.

But what it did introduce was a concept of challenging people to think differently and question what they believe to be true.

Coke vs Pepsi Websites

So in the following video analysis, we focus on using the Grunt Test to determine the effectiveness of their websites.

Play the Video:

John Paul Mains

John Paul Mains is the Chief Marketing Scientist at Click Laboratory. He loves all things digital, but especially SEO and analytics. If you're interested in learning more, his LinkedIn profile is

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