The best products are painkillers. Without a problem, there is no purpose to the product. Most problems that need fixing are problems that the customer isn’t even aware of existing. When you do the same thing over an over, customers can become blind to a better solution.
About John Paul Mains
John Paul Mains is the Chief Marketing Scientist at Click Laboratory. He loves all things digital, but especially SEO and analytics. If you're interested in learning more, his LinkedIn profile is https://www.linkedin.com/in/johnpaulmains/.