The History of Lead Generation

I had an interesting question come to mind recently.  What did businesses do to create awareness before the Internet?  What were the best tools to generate business leads?  Well, I didn’t have to dig too far, but here is a (very high level) infographic on the history of lead generation.

Infographic of Lead Generation

John Paul Mains

About John Paul Mains

John Paul Mains is the Chief Marketing Scientist at Click Laboratory. He loves all things digital, but especially SEO and analytics. If you're interested in learning more, his LinkedIn profile is https://www.linkedin.com/in/johnpaulmains/.

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