If you’ve even been to a party when you didn’t know anyone, you know it can be a challenge starting up a conversation without first asking some of the default questions about their job,the weather, similar interests an so on. Websites don’t typically ask these questions up front, so how…
Blogging is a cornerstone for lead generation at successful B2B companies. Let’s face it, unless you have a product used by millions of people, there is only so much fluffy marketing material that can be created. Marketing copy can be updated as often as you like, you can post new…
If you run a WordPress website, it is just a matter of time until a hacker attempts to take control of it. They may not even be interested in your website but merely the server it sits on. The reason they want your server is simple. It gives them a…
I’m a big fan of animated movies. My wife doesn’t really understand why I like them, but I enjoy them as much as our three young kids. One of my favorites is “Meet The Robinsons“. Keep Blogging Forward The theme of the movie is to “keep moving forward”. This is…
Throughout my 16 years of building websites, I’ve worked within web agencies, and I’ve hired many web agencies. I’ve heard their pitches and I’ve fixed their work. I know intimately how they make money, how they staff, what drives them and why so many are simply not worth what you…
What is a quick way of improving bounce rate and site stickiness? Simply underline your links in your web content. In the past I liked the clean look of not underlining but merely changing the color of links. Well, that’s not enough. I found that underlining links, at a minimum,…
A common practice seen among most organizations serious about the web is a redesign of their website after 2-3 years. Not just a simple change or two, but an entire overhaul of the site. This practice of just shaking up the website and erasing everything doesn’t make sense. It takes…
META Keywords is a header tag embedded in a web page that identifies primary keywords on a page. This tag is embedded in the <head> portion of your HTML and may look like: <meta name=”Keywords” content=”keyword1, keyword2, keyword3″ /> You can’t see this tag unless you take a peek in the source…
I’m a big proponent of adaptive web design and conversion rate optimization. I love the tools that are out there such as Google’s ex Opmitizer, Visual Website Optimizer and Unbounce. But one thing I’ve learned over time using these tools is that they are subject to making inaccurate claims about…
If you operate a website, you only have two things you can do to improve your cost per lead (how much you pay for every good business lead). Improving the quality of your lead development is critical to online success. You can increase the amount of traffic coming to your…
