Throughout my 16 years of building websites, I’ve worked within web agencies, and I’ve hired many web agencies. I’ve heard their pitches and I’ve fixed their work. I know intimately how they make money, how they staff, what drives them and why so many are simply not worth what you…
What is a quick way of improving bounce rate and site stickiness? Simply underline your links in your web content. In the past I liked the clean look of not underlining but merely changing the color of links. Well, that’s not enough. I found that underlining links, at a minimum,…
A common practice seen among most organizations serious about the web is a redesign of their website after 2-3 years. Not just a simple change or two, but an entire overhaul of the site. This practice of just shaking up the website and erasing everything doesn’t make sense. It takes…
META Keywords is a header tag embedded in a web page that identifies primary keywords on a page. This tag is embedded in the <head> portion of your HTML and may look like: <meta name=”Keywords” content=”keyword1, keyword2, keyword3″ /> You can’t see this tag unless you take a peek in the source…
I’m a big proponent of adaptive web design and conversion rate optimization. I love the tools that are out there such as Google’s ex Opmitizer, Visual Website Optimizer and Unbounce. But one thing I’ve learned over time using these tools is that they are subject to making inaccurate claims about…
If you operate a website, you only have two things you can do to improve your cost per lead (how much you pay for every good business lead). Improving the quality of your lead development is critical to online success. You can increase the amount of traffic coming to your…
Button Advancement is one of the easiest, safest and fastest ways to improve form conversion and click through rates. It has an instant impact on your website conversion rate and it is one of the easiest steps you can use to convince the executive team to embrace regular testing.
By this point, if you are in the web industry or are responsible for any website, you’ve heard about responsive design. The explosion of smartphones and tablets on wireless web browsing has caused an explosive growth of templates and frameworks for responsive design. It’s been around a few years, but responsive…
