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John Paul Mains

What is Growth Hacking?

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We are definitely not talking about using some kind of gene therapy to help your kids grow up to be great basketball players here.  According to Wikipedia, the definition of growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell…

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YouEye – Agile User Research

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I recently had the honor of testing out a really interesting service called YouEye for gathering visitor feedback of your website and application. We’ve all seen the taste testing commercials and the focus groups where a bunch of people sit in a room and review a product. The problem with…

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