John Paul Mains

How to build a content analytics dashboard your team opens every week: decision-first metrics, four MVP views, and a monthly review rhythm that changes what you publish.

Sort redundant, obsolete, and trivial blog URLs so you know what to merge, refresh, redirect, or remove. A practical ROT workflow with Search Console data.

Stop planning content from meetings alone. Use Search Console and analytics to rank decay fixes and opportunity gaps on one editorial calendar your team can execute.

Old posts losing traffic? A practical workflow using Search Console and analytics to diagnose decline, refresh content, and recover rankings.

Impressions and clicks tell two different stories in Google Search Console. Here is how to read the gap between them and turn it into a content plan.

For years, content analytics was built around a familiar path. Someone searched. They saw your result. They clicked. They landed on your website. Then you measured what happened next. That path still matters. But it is no longer the whole story. People now get answers from Google AI Overviews, AI…

Most content reports are full of numbers... Traffic. Pageviews. Rankings. Engagement time. Clicks. Scroll depth. Conversions. Bounce rates. Impressions. Assisted conversions. Social shares. Backlinks. All of those numbers can be useful. They can also become noise. The problem with many content analytics reports is not that they lack data. The…

For a long time, website traffic felt like one of the clearest signs that digital marketing was working. If traffic went up, people were finding you. If traffic went down, something was wrong. That is still partly true, but it is no longer the whole story. Today, a business can…