We are definitely not talking about using some kind of gene therapy to help your kids grow up to be great basketball players here. According to Wikipedia, the definition of growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell…
Homepage Changes You Can Make To Increase Conversions If your homepage isn’t converting visitors into customers, you are missing out on possible sales. Your homepage is probably the most visited page on your website. For the majority of websites, it typically receives more than 50% of all visitor traffic compared…
Increasing Your Lead Volume With Font Changes How Numara Achieved a 133% Improvement in Conversion Rate One of our customers, Numara Software is a $100M global IT software company. Their website was pretty large and was deployed in 12 different languages across the world. Like most companies, they were using…
If you run a business or organization of any type, I sure hope you have a website. One of the most important part of your site is the homepage. The homepage tells your story, it connects with you audience and it motivates people to take action. This seems obvious, but…
Everyone knows its great to have a website, but if all you do is build a website and take email, you have not kept up with the changes that will have a big impact on growing your business. The Web Has Come a Long, Long Way When I first started…
Over the past five of years of really diving into social media, I’ve learned a lot of technique to really increase followers and drive traffic. We all know that you have to create good content to attract people to your website or blog. Driving people to your site is also…
Ok, let’s be honest. Most of us use social media at least once a day. Many of us use it a few times every hour even! Did you know you didn’t have much of a chance resisting apps like Facebook, Pinterest and others once you started using them? It wasn’t…
So I’ve been using Google Helpouts now for the last couple of weeks. Google Helpouts has been the best source for new leads I’ve had since they launched it a couple of weeks ago. My marketing funnel is getting full! What is Google Helpouts? This is a new service that…
If you click on any Google ad, banner ad or link in a company email, you’ll be taken to what is called a Landing Page. These pages are designed to convert visitors into customers or at least capture some information to nurture people to being a customer in the future….
I recently had the honor of testing out a really interesting service called YouEye for gathering visitor feedback of your website and application. We’ve all seen the taste testing commercials and the focus groups where a bunch of people sit in a room and review a product. The problem with…
