If you run a business or organization of any type, I sure hope you have a website. One of the most important part of your site is the homepage. The homepage tells your story, it connects with you audience and it motivates people to take action. This seems obvious, but…
Everyone knows its great to have a website, but if all you do is build a website and take email, you have not kept up with the changes that will have a big impact on growing your business. The Web Has Come a Long, Long Way When I first started…
Ok, let’s be honest. Most of us use social media at least once a day. Many of us use it a few times every hour even! Did you know you didn’t have much of a chance resisting apps like Facebook, Pinterest and others once you started using them? It wasn’t…
So I’ve been using Google Helpouts now for the last couple of weeks. Google Helpouts has been the best source for new leads I’ve had since they launched it a couple of weeks ago. My marketing funnel is getting full! What is Google Helpouts? This is a new service that…
I recently had the honor of testing out a really interesting service called YouEye for gathering visitor feedback of your website and application. We’ve all seen the taste testing commercials and the focus groups where a bunch of people sit in a room and review a product. The problem with…
Have you ever seen those TV commercials for Sonic with the two nerdy guys and then thought to yourself the ad was so lame that you should have gone into advertising just so that you didn’t have to endure another one? It has crossed my mind more than once. The…
Everyone knows its necessary to have a website these days. Some try their hand at social media, maybe create a blog or an online newsletter, but without at least a simple plan, you can’t learn what works and what doesn’t. You are just wasting your budget. You have not kept…
Can you claim you’ve done everything possible to improve the conversion rates on your website? Let’s face it, most people do not want to fill out any kind of form on your website, but there are a number of things you can do to improve the odds. Hopefully you have…
So you are interested in conversion optimization and want to find out what it is and how it can help your business? Conversion optimization is the practice of improving the performance of your website and forms so that you can turn visitors into possible customers. If your website isn’t converting…
Blogging is a cornerstone for lead generation at successful B2B companies. Let’s face it, unless you have a product used by millions of people, there is only so much fluffy marketing material that can be created. Marketing copy can be updated as often as you like, you can post new…
If you run a WordPress website, it is just a matter of time until a hacker attempts to take control of it. They may not even be interested in your website but merely the server it sits on. The reason they want your server is simple. It gives them a…
I’m a big fan of animated movies. My wife doesn’t really understand why I like them, but I enjoy them as much as our three young kids. One of my favorites is “Meet The Robinsons“. Keep Blogging Forward The theme of the movie is to “keep moving forward”. This is…
I’m a big proponent of adaptive web design and conversion rate optimization. I love the tools that are out there such as Google’s ex Opmitizer, Visual Website Optimizer and Unbounce. But one thing I’ve learned over time using these tools is that they are subject to making inaccurate claims about…
By this point, if you are in the web industry or are responsible for any website, you’ve heard about responsive design. The explosion of smartphones and tablets on wireless web browsing has caused an explosive growth of templates and frameworks for responsive design. It’s been around a few years, but responsive…
