What makes people click on your blog posts? If you think it’s your content, then you’re wrong. The first thing Internet users see are the headline and photo, making these two key components of drawing in readers. When your blog posts have compelling headlines that scream “click me!”, then you…
Traditional marketing methods, like direct marketing, email marketing and PPC ads still have a place in today’s time, but they are quickly becoming obsolete techniques. Technology has made our society more engaging, so it only makes sense that marketing would become engaging as well. Instead of directing marketing messages at…
Mobile e-commerce is rapidly becoming a must have for any Internet Retailer. The smartphone experience is so challenging though that UX designers may end up revolting at executives that think simply creating a responsive version of their catalog is the best thing to do. Hint: it’s NOT! There are many…
I had an interesting question come to mind recently. What did businesses do to create awareness before the Internet? What were the best tools to generate business leads? Well, I didn’t have to dig too far, but here is a (very high level) infographic on the history of lead generation.
Most organizations have the classic issue where the Sales teams and Marketing teams simply don’t get along. Sales thinks Marketing is sending over lots of low quality leads and Marketing thinks Sales ignores them or that they just keep butting in. Well, the reality is that they are both right…
Being in this industry for so long, you get to know your competitors really well. There are some great companies in the area and there are some really, really bad ones. So I thought it might be useful to put together a list of companies in the Tampa and St….
Has anyone seen the latest University of Phoenix UoP commercials? What is the message? Get an education at UoP – our graduates are executives in business and we have business partners to help you get to where you want to be. Colleges like Strayer University, Grand Canyon University are now…
We are definitely not talking about using some kind of gene therapy to help your kids grow up to be great basketball players here. According to Wikipedia, the definition of growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell…
When employers think of a Community College, they usually think of a place for a student to receive a quality, two year education, at an affordable price. My experience in talking with business executives about the college in their local community is almost always favorable – “I received my 2-year…
Homepage Changes You Can Make To Increase Conversions If your homepage isn’t converting visitors into customers, you are missing out on possible sales. Your homepage is probably the most visited page on your website. For the majority of websites, it typically receives more than 50% of all visitor traffic compared…
