In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

conversion-optimization visitor engagement

How Typography Can Negatively Affect Your Conversion Rates

If you do any kind of business online, you know the importance of having a great design that will retain visitors, but did you know that it goes further than just the layout and color schemes? The typography you use for the text on your site has been proven in…

Johnnie WebDecember 4, 2014

conversion-optimization

5 Traits of Compelling Headlines that Boost Conversion

What makes people click on your blog posts? If you think it’s your content, then you’re wrong. The first thing Internet users see are the headline and photo, making these two key components of drawing in readers. When your blog posts have compelling headlines that scream “click me!”, then you…

Johnnie WebNovember 23, 2014

Engagement Marketing

5 Ways to Increase Conversion Rates with Engagement Marketing

Traditional marketing methods, like direct marketing, email marketing and PPC ads still have a place in today’s time, but they are quickly becoming obsolete techniques. Technology has made our society more engaging, so it only makes sense that marketing would become engaging as well. Instead of directing marketing messages at…

Johnnie WebOctober 24, 2014

ecommerce mobile e-commerce

Improving the Mobile Experience for Swipers and Searchers

Mobile e-commerce is rapidly becoming a must have for any Internet Retailer. The smartphone experience is so challenging though that UX designers may end up revolting at executives that think simply creating a responsive version of their catalog is the best thing to do. Hint: it's NOT! There are many…

John Paul MainsSeptember 2, 2014

Lead Generation

The History of Lead Generation

I had an interesting question come to mind recently. What did businesses do to create awareness before the Internet? What were the best tools to generate business leads? Well, I didn't have to dig too far, but here is a (very high level) infographic on the history of lead generation.

John Paul MainsJuly 30, 2014

Lead Generation

Solving the Classic Sales vs Marketing Issue

Most organizations have the classic issue where the Sales teams and Marketing teams simply don't get along. Sales thinks Marketing is sending over lots of low quality leads and Marketing thinks Sales ignores them or that they just keep butting in. Well, the reality is that they are both right…

John Paul MainsJuly 17, 2014

reviews

Top Web Design Companies in Tampa (Reviews/Ratings)

Being in this industry for so long, you get to know your competitors really well. There are some great companies in the area and there are some really, really bad ones. So I thought it might be useful to put together a list of companies in the Tampa and St.…

John Paul MainsJuly 9, 2014

marketing

Community College Strategies for Competing with For-Profits

Has anyone seen the latest University of Phoenix UoP commercials? What is the message? Get an education at UoP - our graduates are executives in business and we have business partners to help you get to where you want to be. Colleges like Strayer University, Grand Canyon University are now…

Jeff RothMay 29, 2014

growth hacking

What is Growth Hacking?

We are definitely not talking about using some kind of gene therapy to help your kids grow up to be great basketball players here. According to Wikipedia, the definition of growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell…

John Paul MainsMay 13, 2014

digital marketing

Community Colleges That Engage Businesses Must Rethink Marketing

When employers think of a Community College, they usually think of a place for a student to receive a quality, two year education, at an affordable price. My experience in talking with business executives about the college in their local community is almost always favorable - "I received my 2-year…

Jeff RothMay 7, 2014

adaptive-web-design Web Strategy

Building Homepages that Convert

Homepage Changes You Can Make To Increase Conversions If your homepage isn't converting visitors into customers, you are missing out on possible sales. Your homepage is probably the most visited page on your website. For the majority of websites, it typically receives more than 50% of all visitor traffic compared…

John Paul MainsMay 5, 2014

blog Engagement Optimization

Fixing Your Fonts to Improve Engagement Optimization

Increasing Your Lead Volume With Font Changes How Numara Achieved a 133% Improvement in Conversion Rate One of our customers, Numara Software is a $100M global IT software company. Their website was pretty large and was deployed in 12 different languages across the world. Like most companies, they were using…

John Paul MainsApril 24, 2014

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In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

How Typography Can Negatively Affect Your Conversion Rates

5 Traits of Compelling Headlines that Boost Conversion

5 Ways to Increase Conversion Rates with Engagement Marketing

Improving the Mobile Experience for Swipers and Searchers

The History of Lead Generation

Solving the Classic Sales vs Marketing Issue

Top Web Design Companies in Tampa (Reviews/Ratings)

Community College Strategies for Competing with For-Profits

What is Growth Hacking?

Community Colleges That Engage Businesses Must Rethink Marketing

Building Homepages that Convert

Fixing Your Fonts to Improve Engagement Optimization

Solutions

Case Studies

Recent Blog Posts

In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

Solutions

Case Studies

Recent Blog Posts

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