growth

What is a Growth Rate? Updated for 2023

When I was a kid, I think I drove my Mom nuts wanting to constantly have my height measured. We had so many marks on the wall next to our garage door and dates next to them it looked more like someone had painted a messy, grayish, stripe next to…

John Paul MainsApril 13, 2023

Growth Hacking

What Is Growth Hacking? Why Growth Marketing Matters More Today

For years, growth hacking was one of the most talked about ideas in marketing. The phrase caught on because it promised something every business wants: faster growth, smarter tactics, and better results without wasting time or money. It challenged traditional marketing teams to stop guessing, start testing, and look for…

John Paul MainsJanuary 16, 2023

Conversion Rate Optimization

Get to Know Your Customer to Increase E-Commerce Sales Conversion Rate

The secret to having a successful e-commerce business is all in the numbers. I know, I've been helping businesses like Outback and online retailers figure out their e-commerce cart funnels for over 20 years. The number of sales, conversion rates, the average order value, the number of returning buyers, the…

John Paul MainsDecember 7, 2021

Conversion Rate Optimization

Coke vs Pepsi: Which Website is Better at Converting Customers?

Getting sales is tough for everyone. Even the really big companies out there. They have lots of great resources for doing continuous testing to see what improves sales. So we are putting Pepsi and Coke websites Head-to-Head so we can uncover some of their strategies for your use. So I…

John Paul MainsOctober 8, 2021

marketing SEO Web Strategy

What is Google Experience Optimization?

As a marketer, trying to figure out how to rank on Google is a frustrating experience. They constantly change their algorithms and add new products they say we MUST use, then let them die a slow painful death. Remember Google+? I was on a marketing team at Google for a…

John Paul MainsSeptember 2, 2021

content marketing Conversion Rate Optimization

How to Use The Grunt Test to Increase Conversions

You've got a snazzy website with all the bells and whistles money can buy. It's pretty to look at and a nice conversation starter at networking events, but it can't do the one thing you really, really want it to do. SELL. And it's driving you nuts why it won't.…

IanAugust 11, 2021

Conversion Rate Optimization

Head 2 Head: McDonald’s vs Burger King’s Websites

Have you ever wanted insights into what the big-budget marketing teams do to get more customers? We do! So we have tasked our digital laboratory this month to take a look at who does a better job, McDonald's or Burger King. In this head to head, we are going to…

John Paul MainsMarch 17, 2021

Conversion Rate Optimization Landing Page Optimization

10 Strategies to Begin Converting Visitors into Customers

You have found the article you are looking for. So you are interested in conversion optimization and want to find out what it is and how it can help your business? Conversion optimization is the practice of improving the performance of your website and forms so that you can turn…

John Paul MainsOctober 21, 2019

content marketing

3 Target Audiences You Must Reach to Succeed Online

So you've finally cracked the content creation issue and you're publishing a couple of new blog posts every week and you have the social media team super busy promoting it all over social channels. You're even making guest appearances on podcasts and blogs, but now months later, you've barely seen any…

Johnnie WebJanuary 30, 2017

Conversion Rate Optimization

How to Write Compelling Call-to-Actions that Drive People to Click

Did you know that using numbers and data in your content can boost engagement, but using too many adverbs could kill it? There are many aspects to writing content that stimulates action from your readers -- a lot of which writers don’t know or do not implement. If you are…

Johnnie WebMarch 4, 2015

web analytics

Using Google Analytics to Help Create Customer Personas

Do you know your customers like the back of your hand? If your answer is no, then you’re making the same mistake countless businesses make when trying to increase their ROI. Why Should We Develop Digital Personas? Customers are the thriving source of every business, so it only makes sense…

Johnnie WebJanuary 6, 2015

Conversion Rate Optimization visitor engagement

How Typography Can Negatively Affect Your Conversion Rates

If you do any kind of business online, you know the importance of having a great design that will retain visitors, but did you know that it goes further than just the layout and color schemes? The typography you use for the text on your site has been proven in…

Johnnie WebDecember 4, 2014

Conversion Rate Optimization

5 Traits of Compelling Headlines that Boost Conversion

What makes people click on your blog posts? If you think it’s your content, then you’re wrong. The first thing Internet users see are the headline and photo, making these two key components of drawing in readers. When your blog posts have compelling headlines that scream “click me!”, then you…

Johnnie WebNovember 23, 2014

Conversion Rate Optimization

What To Do When Conversion Optimization Tools Fail

I'm a big proponent of adaptive web design and conversion rate optimization. I love the tools that are out there such as Google's ex Opmitizer, Visual Website Optimizer and Unbounce. But one thing I've learned over time using these tools is that they are subject to making inaccurate claims about…

John Paul MainsSeptember 26, 2012

In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

What is a Growth Rate? Updated for 2023

What Is Growth Hacking? Why Growth Marketing Matters More Today

Get to Know Your Customer to Increase E-Commerce Sales Conversion Rate

Coke vs Pepsi: Which Website is Better at Converting Customers?

What is Google Experience Optimization?

How to Use The Grunt Test to Increase Conversions

Head 2 Head: McDonald’s vs Burger King’s Websites

10 Strategies to Begin Converting Visitors into Customers

3 Target Audiences You Must Reach to Succeed Online

How to Write Compelling Call-to-Actions that Drive People to Click

Using Google Analytics to Help Create Customer Personas

How Typography Can Negatively Affect Your Conversion Rates

5 Traits of Compelling Headlines that Boost Conversion

What To Do When Conversion Optimization Tools Fail

Solutions

Case Studies

Recent Blog Posts

In The Lab

Research and Insights on Digital Marketing, Conversion Optimization, Growth Hacking and SEO

Get started

<img decoding="async" class="alignnone size-full wp-image-2276" src="https://www.clicklaboratory.com/assets/download-now1.png" alt="download-now" width="522" height="187" /> Step by Step SEO Conversion Checklist

Easy to Print for Daily Use

Step by Step SEO Conversion Checklist