[Updated April 2018] Google Analytics is a great product, but just out of the box, it has a major limitation. If a person visits a page or several pages on your website, Google Analytics can tell you the page they visited, roughly how long they stayed and if they went…
So you’ve finally cracked the content creation issue and you’re publishing a couple of new blog posts every week and you have the social media team super busy promoting it all over social channels. You’re even making guest appearances on podcasts and blogs, but now months later, you’ve barely seen…
Mobile e-commerce is rapidly becoming a must have for any Internet Retailer. The smartphone experience is so challenging though that UX designers may end up revolting at executives that think simply creating a responsive version of their catalog is the best thing to do. Hint: it’s NOT! There are many…
I had an interesting question come to mind recently. What did businesses do to create awareness before the Internet? What were the best tools to generate business leads? Well, I didn’t have to dig too far, but here is a (very high level) infographic on the history of lead generation.
Most organizations have the classic issue where the Sales teams and Marketing teams simply don’t get along. Sales thinks Marketing is sending over lots of low quality leads and Marketing thinks Sales ignores them or that they just keep butting in. Well, the reality is that they are both right…
Being in this industry for so long, you get to know your competitors really well. There are some great companies in the area and there are some really, really bad ones. So I thought it might be useful to put together a list of companies in the Tampa and St….
We are definitely not talking about using some kind of gene therapy to help your kids grow up to be great basketball players here. According to Wikipedia, the definition of growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell…
Homepage Changes You Can Make To Increase Conversions If your homepage isn’t converting visitors into customers, you are missing out on possible sales. Your homepage is probably the most visited page on your website. For the majority of websites, it typically receives more than 50% of all visitor traffic compared…
Increasing Your Lead Volume With Font Changes How Numara Achieved a 133% Improvement in Conversion Rate One of our customers, Numara Software is a $100M global IT software company. Their website was pretty large and was deployed in 12 different languages across the world. Like most companies, they were using…
