Have you ever seen those TV commercials for Sonic with the two nerdy guys and then thought to yourself the ad was so lame that you should have gone into advertising just so that you didn't have to endure another one? It has crossed my mind more than once. The…

Can you claim you've done everything possible to improve the conversion rates on your website?  Let's face it, most people do not want to fill out any kind of form on your website, but there are a number of things you can do to improve the odds. Hopefully you have…

So you are interested in conversion optimization and want to find out what it is and how it can help your business? Conversion optimization is the practice of improving the performance of your website and forms so that you can turn visitors into possible customers. If your website isn't converting…

I'm a big proponent of adaptive web design and conversion rate optimization.  I love the tools that are out there such as Google's ex Opmitizer, Visual Website Optimizer and Unbounce. But one thing I've learned over time using these tools is that they are subject to making inaccurate claims about…

By this point, if you are in the web industry or are responsible for any website, you've heard about responsive design.  The explosion of smartphones and tablets on wireless web browsing has caused an explosive growth of templates and frameworks for responsive design.  It’s been around a few years, but responsive…